: 0; color: #FFF; text-align: center; font-size: 15px; margin-top: 5px; padding: 0 40px; overflow: hidden; text-overflow: ellipsis; -webkit-box-orient: vertical; display: -webkit-box; -webkit-line-clamp: 2; line-height: 24px; height: 48px; } /*tab_buttons*/ .tab_buttons { margin-bottom: 10px; width: 100%; overflow: hidden; border-bottom: #e4e3e3 1px solid;/* position: relative; */ } .tab_buttons li { display: block; font-size: 16px; line-height: 40px; float: left; text-align: center;position: relative; cursor:pointer } .newsitem { display: none; } .newsitem:nth-child(1) { display: block; } /*tab_box*/ .whitebg { background: #fff; border-radius: 3px; padding: 20px; margin-bottom: 20px; overflow: hidden; } .tab_box { clear: both; position: relative; } .newslist { float: right; width: 66% } .newslist li { overflow: hidden; line-height: 32px; padding: 0 20px 10px 20px; } .newslist li a { height: 32px; } .newslist li img { width: 100% } .newslist li { height: 22px; } .newslist li:hover { height: 100%; background: #f7f7f7 } .newslist li:hover a { color: #000; font-weight: bold } .newslist li:hover i { background: #222; } .newslist li:nth-child(1) { height: 100%; background: #f7f7f7 } .newslist li:nth-child(1) a { color: #000; font-weight: bold } .newslist li:nth-child(1) i { background: #9a9a9a; } .newslist:hover li:nth-child(1) { height: 22px; background: none; } .newslist:hover li:nth-child(1) a { color: #333; font-weight: normal } .newslist:hover li:nth-child(1) i { background: #9a9a9a; } .newslist:hover li:nth-child(1):hover { height: 100%; background: #f7f7f7; } .newslist:hover li:nth-child(1):hover a { color: #000; font-weight: bold } .newslist:hover li:nth-child(1):hover i { background: #222; } .newslist p { line-height: 24px; font-size: 14px; overflow: hidden; text-overflow: ellipsis; -webkit-box-orient: vertical; display: -webkit-box; -webkit-line-clamp: 2; height: 48px; } .newspic { float: left; width: 32%; height: 218px; overflow: hidden; position: relative; } .newspic ul { overflow: hidden; } .newspic li { height: 100px; position: relative; background: rgba(0,0,0,1); overflow: hidden; margin-bottom: 10px; border-radius: 3px } .newspic li a { display: block; overflow: hidden } .newspic img { height: 100%; width: 100%; opacity: .7; -moz-transition: all .5s ease; -webkit-transition: all .5s ease; -ms-transition: all .5s ease; -o-transition: all .5s ease; transition: all .5s ease; transition: all 0.5s; } .newspic span { bottom: 0; position: absolute; bottom: 30%; left: 0; right: 0; color: #FFF; text-align: center; font-size: 15px; padding: 0 40px; overflow: hidden; text-overflow: ellipsis; -webkit-box-orient: vertical; display: -webkit-box; -webkit-line-clamp: 2; line-height: 22px; } .newspic li:hover img { opacity: .9; transform: scale(1.1); } .newsitem ul li i { display: block; width: 20px; height: 20px; background: #9a9a9a; float: left; margin-top: 6px; margin-right: 20px; position: relative; font-style: normal } .newsitem ul li i::before { position: absolute; left: 0; top: 0; font-size: 9px; color: #fff; line-height: 20px; width: 20px; text-align: center } .newsitem ul li:first-child i { background: #222; } .newsitem ul li:first-child i::before { content: "1"; } .newsitem ul li:nth-child(2) i::before { content: "2"; } .newsitem ul li:nth-child(3) i::before { content: "3"; } .newsitem ul li:nth-child(4) i::before { content: "4"; } .newsitem ul li:nth-child(5) i::before { content: "5"; } /*zhuanti*/ .zhuanti ul { overflow: hidden; padding: 10px 0 20px 10px; position: relative; } .zhuanti ul:before { content: ""; position: absolute; background: #fff; width: 1px; height: 100%; left: 10px } .zhuanti ul:after { content: ""; position: absolute; background: #fff; width: 100%; height: 1px; bottom: 20px; left: 0; } .zhuanti li { float: left; width: 27.6%; border-bottom: #eee 1px solid; border-left: #eee 1px solid; overflow: hidden; padding: 20px; -moz-transition: all .5s ease; -webkit-transition: all .5s ease; transition: all .5s ease; } .ztpic { width: 100%; height: 100px; overflow: hidden; border-radius: 3px; background: #CCC; display: block } .ztpic img { display: inline-block; width: 100%; min-height: 100%; height: auto; vertical-align: middle; transition: all .5s ease-out .1s; } .zhuanti li b { display: block; width: 100%; overflow: hidden; height: 30px; line-height: 30px; margin: 10px 0; text-overflow: ellipsis; white-space: nowrap; overflow: hidden; } .zhuanti li span { color: #999; overflow: hidden; text-overflow: ellipsis; -webkit-box-orient: vertical; display: -webkit-box; -webkit-line-clamp: 3; font-size: 14px; height: 62px; display: block;} .readmore { margin: 10px 0 0 0; color: #096; display: block; } .readmore:before { content: "+"; color: #063 } .zhuanti li:hover { background: #fff; box-shadow: #ccc 1px 1px 8px; } .zhuanti li:hover img { transform: scale(1.05) } /*bloglist*/ .bloglist ul { padding: 10px 0 0 } .bloglist li { overflow: hidden; margin-bottom: 20px; border-bottom: #eee 1px dashed; padding-bottom: 20px; position: relative; min-height: 120px; } .blogtitle { margin: 0 0 10px 0; font-size: 18px; overflow: hidden; } .bloglist li:hover .blogtitle a { color: #337ab7; } .blogtitle b { color: #F00 } a.viewmore { display: block; right: 10px; bottom: 20px; position: absolute; padding: 3px 10px; background: #12b7de; color: #fff; border-radius: 3px; } .blogpic { float: left; width: 23.2%; margin-right: 20px; display: block; overflow: hidden; border-radius: 3px; position: relative } .blogpic img{width:100%;} .blogpic i { display: block; position: absolute; top: 0; left: 0; z-index: 9; font-style: normal; padding: 3px 5px; background: rgba(18,182,221,.8); font-size: 14px; } .blogpic i a { color: #FFF } .bplist { display: block; overflow: hidden } .bplist a { display: block; float: left; width: 25%; overflow: hidden } .bplist a img { border-radius: 3px; width: 200px; height: 140px; -moz-transition: all .5s ease; -webkit-transition: all .5s ease; -ms-transition: all .5s ease; -o-transition: all .5s ease; transition: all .5s ease; transition: all 0.5s; } .bplist a img:hover { transform: scale(1.05) } .blogtext { font-size: 14px; color: #666; overflow: hidden; text-overflow: ellipsis; -webkit-box-orient: vertical; display: -webkit-box; -webkit-line-clamp: 3; margin-top: 20px } .bloginfo { margin-top: 20px; overflow: hidden; color: #999; line-height: 34px; } .bloginfo span { margin: 0 5px } .bloginfo span a { color: #096 } .avatar { position: relative; float: left; width: 30px; height: 30px; border-radius: 100%; padding: 2px; display: block; background: -webkit-linear-gradient(bottom left, rgba(0,153,255,.9), rgba(42,228,197,.7)); background: -o-linear-gradient(bottom left, rgba(0,153,255,.9), rgba(42,228,197,.7)); background: linear-gradient(to top right, rgba(0,153,255,.9), rgba(42,228,197,.7)); } .avatar img { width: 100%; border-radius: 50%; } .avatar::after { content: ""; position: absolute; background: url(/skin/jxhx/images/v.png) no-repeat; background-size: 12px; width: 12px; height: 12px; right: 0; bottom: 0 } /*links*/ .sqlink { float: right; margin-right: 10px; font-size: 14px } .sqlink a { color: #666 } .sqlink a:hover { color: #000; text-decoration: underline } .links ul { overflow: hidden; margin-top: 20px } .links li { display: inline-block; width: 50%; float: left; line-height: 30px; text-align: center } .links li a { display: block; } .links li:hover { background: #f7f7f7 } /*rbox*/ .rbox { width: 23.5%; float: right; overflow: hidden; } .card { box-shadow: 0px 1px 0px rgba(255,255,255,.1), inset 0px 1px 1px rgba(0,0,0,.7); border-radius: 3px; background: url(/skin/jxhx/images/quote-bg.png) no-repeat top right rgba(42,42,42,1); height: 260px; overflow: hidden; margin-bottom: 20px } .card h2 { font-size: 22px; margin: 10px; color: #89919a; font-weight: normal; padding-bottom: 10px; } .card p { font-size: 12px; padding: 0 0 0 20px; line-height: 28px; text-shadow: 0px 1px 2px rgba(0,0,0,.5); color: #d0d2d4; -webkit-animation: animations2 5s ease-in-out 5s; -moz-animation: animations2 5s ease-in-out 5s; -o-animation: animations2 5s ease-in-out 5s; -ms-animation: animations2 5s ease-in-out 5s; animation: animations2 5s ease-in-out 5s; } .linkmore { margin: 15px } .linkmore a img{width: 60%; margin-top: 10px;} .linkmore li { width: 25%; float: left } .linkmore li a { height: 53px; display: block; overflow: hidden; box-shadow: 0px 1px 0px rgba(255,255,255,.1), inset 0px 1px 1px rgba(0,0,0,.7); border-radius: 50%; margin: 0 5px; } .linkmore li a:hover { opacity: 0.5; } .iconfont { font-family: "iconfont" !important; font-size: 30px; font-style: normal; -webkit-font-smoothing: antialiased; text-align: center; line-height: 53px; -moz-osx-font-smoothing: grayscale; } .icon-youxiang:before { content: "e640"; } .icon-weixin:before { content: "e501"; } .icon---:before { content: "e607"; } .icon-zhuye:before { content: "e64b"; } a.iconfont.icon-zhuye { color: #ef5509; font-size: 36px; } a.iconfont.icon-youxiang { color: #FF991A; font-size: 28px; } a.iconfont.icon--- { color: #1296DB; } a.iconfont.icon-weixin { color: #07AF12; } #weixin { position: relative } #weixin i { display: block; position: absolute; bottom: 55px; right: 0 } #weixin i img { height: 100px; display: none } #weixin:hover i img { display: block } /*htitle*/ .htitle { font-size: 16px; line-height: 40px; border-bottom: 1px solid #eee; color: #484848; font-weight: normal; position: relative; margin-bottom: 10px; } .htitle:after { content: ""; position: absolute; width: 60px; height: 2px; content: ""; background: #000; left: 0; bottom: 0; -moz-transition: all .5s ease; -webkit-transition: all .5s ease; transition: all .5s ease; } .htitle:hover:after { width: 80px; } .hnav { float: right } .hnav a { display: block; margin-right: 10px; padding-right: 10px; float: left; position: relative } .hnav a:after { position: relative; content: "/"; right: -10px; bottom: 0; color: #ccc } .hnav a:last-child::after { content: "" } /*notice*/ .notice ul { padding-top: 18px } .notice li { font-size: 12px; line-height: 30px; margin-bottom: 12px; display: block; -moz-border-radius: 4px; border-radius: 4px; background: #f6f6f6; padding: 4px 12px 4px 30px; overflow: hidden; text-overflow: ellipsis; white-space: nowrap; position: relative; -moz-transition: all .2s ease; -webkit-transition: all .2s ease; transition: all .2s ease; } .notice li:before { position: absolute; content: ""; width: 3px; height: 3px; background: #000; border-radius: 10px; left: 15px; top: 20px } .notice li:hover { background: #f2f2f2; box-shadow: 0 0 10px #ccc; -moz-transition: all .2s ease; -webkit-transition: all .2s ease; transition: all .2s ease; } /*topnews*/ .topnews { display: block; margin: 20px 0; background: #000; position: relative; overflow: hidden; border-radius: 3px; max-height: 110px; } .topnews img { opacity: .7; width: 100%; } .topnews span { bottom: 0; position: absolute; bottom: 30%; left: 0; right: 0; color: #FFF; text-align: center; font-size: 15px; padding: 0 40px; overflow: hidden; text-overflow: ellipsis; -webkit-box-orient: vertical; display: -webkit-box; -webkit-line-clamp: 2; line-height: 22px; } .topnews:hover img { opacity: .9; transform: scale(1.1); } /*paihang*/ .paihang ul { overflow: hidden } .paihang ul li { height: 30px; line-height: 30px; margin-bottom: 10px; padding-left: 5px; text-overflow: ellipsis; white-space: nowrap; overflow: hidden; } .paihang ul li:nth-child(even) { background: #f6f6f6 } .paihang ul li i { display: block; width: 16px; height: 16px; background: #B1B1B1; float: left; margin-top: 8px; margin-right: 10px; position: relative; font-style: normal } .paihang ul li i::before { position: absolute; left: 0; top: 0; font-size: 9px; color: #fff; line-height: 16px; width: 16px; text-align: center } .paihang ul li:first-child i, .paihang ul li:nth-child(2) i, .paihang ul li:nth-child(3) i { background: #FF6600; } .paihang ul li:first-child i::before { content: "1"; } .paihang ul li:nth-child(2) i::before { content: "2"; } .paihang ul li:nth-child(3) i::before { content: "3"; } .paihang ul li:nth-child(4) i::before { content: "4"; } .paihang ul li:nth-child(5) i::before { content: "5"; } .paihang ul li:nth-child(6) i::before { content: "6"; } .paihang ul li:nth-child(7) i::before { content: "7"; } .paihang ul li:nth-child(8) i::before { content: "8"; } .paihang ul li:hover { -moz-transition: all .2s ease; -webkit-transition: all .2s ease; transition: all .2s ease; } /*tuijian*/ .tuijian ul { overflow: hidden; padding-top: 10px } .tuijian li { overflow: hidden; margin-bottom: 10px; height: 60px; } .tuijian li i { width: 70px; height: 70px; margin-right: 10px; overflow: hidden; display: block; float: left; } .tuijian li i img { height: 100%; width:100%; max-width: 100%; min-width: 100%; -moz-transition: all .5s ease; -webkit-transition: all .5s ease; -ms-transition: all .5s ease; -o-transition: all .5s ease; transition: all .5s ease; transition: all 0.5s; } .tuijian li p { margin-top: 10px; line-height: 20px; max-height: 40px; overflow: hidden; text-overflow: ellipsis; -webkit-box-orient: vertical; display: -webkit-box; -webkit-line-clamp: 2; font-size: 14px; } .tuijian li:hover { background: #f6f6f6; } .tuijian li:hover img { transform: scale(1.1); } /*ad*/ .ad ul { overflow: hidden; border-radius: 3px; } /*wenzi*/ .wenzi li { line-height: 22px; margin-bottom: 10px; position: relative; padding-left: 15px } .wenzi li:before { position: absolute; content: ""; width: 3px; height: 3px; background: #000; border-radius: 10px; left: 0px; top: 10px; } /*tongji*/ .tongji li { margin-bottom: 8px } .tongji li a { color: #096 } .tongji li a:hover { text-decoration: underline; color: #000 } .tongji_gzh { width: 80%; margin: auto; overflow: hidden; } .tongji_gzh img { width: 100% } /*footer*/ footer { background: #373D41; width: 100%; border-top: #00C1DE 10px solid; padding: 30px 0; color: #73777a; font-size: 14px; } .wxbox { overflow: hidden; float: left; margin-right: 20px } .wxbox li { float: left; margin: 0 10px; text-align: center } .wxbox img { height: 100px } .endnav b { font-size: 16px; color: #00c1de; } .endnav p { margin-bottom: 5px } footer a { color: #73777a; } footer a:hover { color: #00C1DE } .top { width: 40px; height: 40px; display: block; background: url(/skin/jxhx/images/top.png) no-repeat center #000; right: 20px; bottom: 10%; position: fixed } /* list.html */ .lanmu img { height: 100px; float: left; margin-right: 20px } .lanmu h1 { font-size: 22px; margin-bottom: 15px } .lanmu p { color: #666 } /* list2.html */ .liucheng ul { overflow: hidden; margin-top: 20px } .liucheng li { width: 33.3%; float: left; padding-bottom: 20px } .liucheng li section { display: block; margin: 0 15px; box-shadow: #e9eaed 1px 1px 5px; } .liucheng li h2 { font-size: 16px; line-height: 36px; background: #1c2327; color: #FFF; font-weight: normal; text-align: center; margin-bottom: 15px; } .liucheng li p { padding: 0 10px; font-size: 14px; line-height: 30px } .liucheng li p:last-child { padding-bottom: 15px } .liucheng li a:hover { color: #30a6de } .red { color: #F00 } #lc_weixin { position: relative } #lc_weixin i { display: block; position: absolute; bottom: 40px; right: 0; box-shadow: #e9eaed 1px 1px 5px; } #lc_weixin i img { height: 100px; display: none } #lc_weixin:hover i img { display: block } /*pagelist*/ .pagelist { text-align: center; color: #666; width: 100%; clear: both; margin: 0 0 10px; } .pagelist a { color: #666; margin: 0 5px 10px; padding: 5px 10px; background: #F7F7F7; display: inline-block; } .pagelist a:hover, .pagelist > b { color: #3690cf; color: #FFF; background: #1C2327; } .pagelist > b { padding: 5px 10px; } a.curPage { color: #19585d; font-weight: bold; } /*cloud*/ .cloud ul a { line-height: 24px; height: 24px; display: block; background: #999; float: left; padding: 3px 10px; margin: 10px 5px 0 0; border-radius: 3px; -moz-transition: all 0.5s; -webkit-transition: all 0.5s; -o-transition: all 0.5s; transition: all 0.5s; color: #FFF } .cloud ul a:nth-child(8n-7) { background: #8A9B0F } .cloud ul a:nth-child(8n-6) { background: #EB6841 } .cloud ul a:nth-child(8n-5) { background: #3FB8AF } .cloud ul a:nth-child(8n-4) { background: #FE4365 } .cloud ul a:nth-child(8n-3) { background: #FC9D9A } .cloud ul a:nth-child(8n-2) { background: #EDC951 } .cloud ul a:nth-child(8n-1) { background: #C8C8A9 } .cloud ul a:nth-child(8n) { background: #83AF9B } .cloud ul a:first-child { background: #036564 } .cloud ul a:last-child { background: #3299BB } .cloud ul a:hover { border-radius: 0; text-shadow: #000 1px 1px 1px } /* daohang.html */ .site_tj { overflow: hidden; padding-top: 20px } .site_tj li { width: 16.6%; float: left; text-align: center; line-height: 30px; margin-bottom: 10px; } .site_tj li a { border-radius: 3px; display: block; border: 1px solid #EBEBEB; margin: 0 5px; text-overflow: ellipsis; white-space: nowrap; overflow: hidden; } .site_tj li:hover a { box-shadow: 0 4px 10px -4px rgba(48, 63, 107, 0.20); background: #222; color: #fff } .site_yx li:nth-child(30n) { margin-bottom: 60px } /* about */ .about { overflow: hidden; background: url(/skin/jxhx/images/abbg.png) no-repeat right top #fff; padding: 20px 40px } .ab_box { overflow: hidden; margin: 20px 0; } .ab_box h3 { margin: 10px 0 10px; font-size: 18px; } .ab_box p { color: #666; margin-bottom: 5px } .avatar_pic { position: relative; float: left; margin-right: 10px; background: -webkit-linear-gradient(bottom left, rgba(0,153,255,.9), rgba(42,228,197,.7)); background: -o-linear-gradient(bottom left, rgba(0,153,255,.9), rgba(42,228,197,.7)); background: linear-gradient(to top right, rgba(0,153,255,.9), rgba(42,228,197,.7)); display: block; padding: 2px; width: 100px; border-radius: 50%; } .avatar_pic img { width: 100%; border-radius: 50%; } .avatar_pic:before { position: absolute; content: ""; background: url(/skin/jxhx/images/v.png) no-repeat; bottom: 0px; right: 10px; height: 24px; width: 24px; background-size: 24px; } .ab_dubai { margin-bottom: 15px; display: inline-block; } .ly_button { float: right; width: 100px; background: #000; text-align: center; border-radius: 3px; line-height: 30px } .ly_button a { color: #FFF } .gd_title { margin: 20px 0; font-size: 18px; background: url(/skin/jxhx/images/hline.png) no-repeat bottom right; width: 120px; clear: both; background-size: 40px; border-bottom: #000 1px dashed; padding-left: 10px; padding-bottom: 5px; display: inline-block; } .xinlu li { width: 25%; float: left; overflow: hidden; margin-bottom: 20px } .xinlu li a { display: block; margin: 0 10px; background: #f3f3f3; padding: 20px; } .xinlu li i { display: block; overflow: hidden; height: 120px; margin-bottom: 10px } .xinlu li i img { width: 100%; min-height: 120px; -moz-transition: all .5s ease; -webkit-transition: all .5s ease; -ms-transition: all .5s ease; -o-transition: all .5s ease; transition: all .5s ease; transition: all 0.5s; } .xinlu li i:hover img { transform: scale(1.1); } .xinlu li p { font-weight: bold; margin-bottom: 10px; text-overflow: ellipsis; white-space: nowrap; overflow: hidden; } .xinlu li span { color: #666; overflow: hidden; text-overflow: ellipsis; -webkit-box-orient: vertical; display: -webkit-box; -webkit-line-clamp: 3; font-size: 14px; height: 62px; } .myblog { overflow: hidden; clear: both } .myblog li { width: 20%; float: left; display: block; text-align: center; padding-bottom: 10px; position: relative; overflow: hidden } .myblog li:after { position: absolute; content: ""; right: 0; top: 0; background: #e9eaed; height: 100%; width: 1px; } .myblog li:last-child:after { content: none } .myblog li b { display: block; line-height: 30px; margin-bottom: 10px; } .buttons { display: block; margin: 10px auto; width: 130px; text-align: center; background: #00c1de; padding: 5px 0; border-radius: 3px; color: #fff; } .buttons:hover { color: #FFF } .myblog li:nth-child(even) .buttons { background: #F60 } .myblog p { margin-bottom: 10px } .qq_join li { float: left; width: 25%; } .qq_join li section { margin: 0 20px; box-shadow: #ccc 1px 1px 5px; padding: 10px; display: block; overflow: hidden } .qq_join li img { width: 90%; margin: auto; background: -webkit-linear-gradient(bottom left, rgba(0,153,255,.9), rgba(42,228,197,.7)); background: -o-linear-gradient(bottom left, rgba(0,153,255,.9), rgba(42,228,197,.7)); background: linear-gradient(to top right, rgba(0,153,255,.9), rgba(42,228,197,.7)); display: block; padding: 5px; } .qq_join li p { margin: 10px; } .qq_join li b { color: #019881; margin: 0 5px; } /* info.html */ .con_tilte { font-size: 22px; margin-top: 20px } .con_nav { float: right; font-size: 14px; color: #666 } .con_nav a { color: #666 } .con_nav a:hover { color: #000 } .con_info { color: #888888; border: 1px solid #F3F3F3; padding: 10px; margin: 10px auto 0; line-height: 23px; background: none repeat 0 0 #F6F6F6; } .con_info b { margin-right: 10px; color: #000; } .con_text { line-height: 24px; margin-top: 20px; } .con_text a { color: #09C;word-break: break-all; } .con_text a:hover { text-decoration: underline } .con_text p { margin: 15px 0; } .con_text img { display: block; max-width: 100% !important; height:auto !important; margin: auto } .price_info ul { padding-top: 15px; position: relative; overflow: hidden } .price_info p { margin-bottom: 5px } .price_info img { position: absolute; right: 20px; top: 0; width: 120px } .share { padding: 10px 20px; background: #f7f7f7; border-left: 3px solid #000; } .diggit { display: block; width: 160px; margin: 20px auto; background: #E2523A; color: #fff; box-shadow: 1px 2px 6px 0px rgba(0,0,0,.2); border-radius: 3px; line-height: 40px; text-align: center; } .diggit a { color: #fff } .diggit a:hover { text-decoration: none } .otherlink { margin: 10px 0; overflow: hidden } .otherlink li { position: relative; line-height: 26px; height: 26px; display: block; width: 50%; float: left; overflow: hidden; } .otherlink li a { display: block; margin-right: 30px; padding-left: 10px; } .otherlink li a:hover { text-decoration: underline; color: #000 } .otherlink li:before { position: absolute; content: ""; width: 3px; height: 3px; background: #000; border-radius: 10px; left: 0px; top: 12px; } .nextinfo a { color: #000 } .ad img { width: 100% } .xiangsi { margin-top: 20px; overflow: hidden } .xiangsi li { width: 25%; float: left; overflow: hidden; margin-bottom: 20px; padding-bottom: 10px; } .xiangsi a { display: block; margin: 0 5px; padding-bottom: 10px; box-shadow: #ececec 0px 2px 5px; } .xiangsi li i { display: block; overflow: hidden; height: 120px; margin-bottom: 10px; } .xiangsi li i img { width: 100%; min-height: 120px; -moz-transition: all .5s ease; 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点子王王启宾:美术机构春季招生方案少儿画室招生方案儿童美术招生方案

王启宾2019-11-30【营销策划活动推广方案】

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美术招生活动策划方案

少儿美术机构招生方案





大家好, 我是王启宾,很多客户和行业朋友都称呼我点子王。今天给大家分享的这个方案,对于从事这个行业的朋友来说,如果你们用心看,仔细阅读,相信一定有非常大的帮助,对于你现在经营过程中遇到的类似问题也会有不同的认识和启发。下面是方案的全部内容,马上分享给大家。如果大家有不明白的地方,也可以咨询我,在我时间方便的时候也将耐心的给大家解答。


这套给教育培训行业设计的营销方案,看完之后相信一定能对大家有很大的帮助。

现在的学生成绩只要跟不上,家长就会给报辅导班,还有的家长要上班,没有时间看孩子,也要送到辅导班。

多数辅导班都是以家庭式的为主,环境设备差就不用说了,老师的教学水平也参差不齐。

那么我们活动开始前需要准备的:

第1、提升目前现有教育资质水平;和竞争对手拉开差距。

第2、改善教学硬件设施,每间教室装上高清摄像头,大厅安装大的LED显示屏,可以清楚的看到老师辅导学生的实时画面;

第3、招兼教学经验丰富的优秀老师,解决老师的教学质量问题;

第4、延长辅导班的教学时间,照顾家长下班接孩子的时间,别的辅导班放学时间一般在下午5:30左右,没有加餐,本辅导班直接延长至6:30,并提供晚餐。

通过以上的改进优化,与同竞争对手相比,具有明显的优势。其实,不论是做实体生意,还是做销售卖产品,首先考虑的不应该是如何引流的问题,而是先要考虑,如何打造核心竞争力的间题,比如:

我们可以给客户带来哪些竞争对手没有办法满足的需求?

我们可以给客户带来什么不一样的体验?

只有有了你的核心竞争力,接下来的引流就简单了。否则,客户来了不能很好的锁定,那么引流的越多,可能死的就越快!这也是很多老板生意不能稳定持久的根本原因!

接下来就是解决怎么招生的问题

第一步:设计引流产品

免费试学1个月为引流产品,并设计相关小赠品,分别是:拼音本、铅笔、橡皮、记作业的作业本等等;

整个招生过程没有发过一张宣传单页,发传单的效果实在不敢恭维,而且不能保证效果,很多宣传单客户看都不看直接进了拉圾桶,更重要的是无法分辨哪些是精准客户,不能有效的和学生家长建立互动的管道,也就无法做到监控和信任度的建立,所以也是这次招生没有采用宣传单页的原因。

但是,没有宣传单页,并不是就不能招生,而是把招生信息印在了写作业的作业本上,封面是辅导班的LOGO,第一页是招生信息,并设计了一个家长签名栏。

之所以选择定制作业本,是因为,作业本是学生每天记录老师布置的作业,所以使用周期相对时间要长,可以长时间保存在学生手里,更关键的是家长每天要根据作业本检查孩子的作业完成情况,相当于长期的值入广告,无形中增加了品牌曝光度。

具体做法是这样的:

第一步,发放引流赠品

在学生放学阶段,每个学生免费领取一本作业本,并告诉学生,回家让家长签字,明天在家长的陪同下可以去辅导班再领10本拼音本、10支铅笔和一块橡皮。首期发放100本作业本,仅对一、二年级的学生。

第二天,将10本拼音本、10支铅笔和1块橡皮,打包在印有LOGO的手提袋内,送给来辅导班领礼物的家长。家长来了之后,有专人接待,参观教室环境,鼓励家长让孩子免费试学一个月,整个过程没有任何的营销成份,当时共计来领的家长有68位,成交率在80似上,第一批成功招生55位学生,强调一下,有部分学生家长因为工作原因,或家离学校太远,没有来领,总投入的引流成本大约1200元。

第二步、品牌曝光

1、100本印有LOGO的作业本,可以直接影响同班同学的羡慕;

2、印有LOGO的手提袋,直接进入家庭,对家长形成品牌形象传播;

3、招生到的每个学生,发一个印有LOGO的胸章,统一缝制在校服上,区别其他学生,方便学生接送。这就相当于在学校投放了55位移动广告位。

更有意思的是,很多学生是因为印有LOGO的作业本和胸章标志,吵着家长报名辅导班,连平时不愿上辅导班的孩子都要求报名,直接形成了事件传播,所以在短短2周内,招到130位学生,最后由于教室有限,不得不终止招生。

第三步、利用智力游戏体现教学质量

在暑假临近结束时,在学校附近小区搞了一次文艺演出,辅导班联合了几个舞蹈学校,搭了个舞台,在小区进行演出,其中有个节目就是经过策划的:智力游戏,让小区的小朋友都可以参加,但是最后胜出的全都是辅导班的学生,最终台下的家长观众会认为上辅导班的学生真是聪明啊,脑袋反应就是快,间接体现了辅导班的教学质量。

第四步、让家长排队,引发从众心理

孩子除了完成学校的作业,在辅导班还会相应增加一些额外作业,并且,辅导班老师会逐一进行批改,对错题或不会的题都会进行一对一讲解。

很多家长来接孩子都会遇到这样的情况,大厅接待老师会告诉家长,“再稍微等一下,今天孩子有几个题不理解,老师正在给他做单独辅导”,如果你作为一名家长,肯定会配合老师的,并且会认为老师对孩子非常的负责任,也正是家长所期望的,而且家长可以通过显示屏看到,老师确实是在辅导自己的孩子。

所以,辅导班的口碑一直非常好,加上每天辅导班门口很多家长排队接孩子,很多家长主动为孩子转学到辅导班,所以在一个月的时间垄断了附近的辅导班。

第五步、整合周边艺术培训班,扩大实力

通过上面的4个步骤,辅导班很快做出了当地的影响力,由于学生资源多,吸引了周边艺术培训的老师主动来谈合作,所以除了正常学习辅导外,还增设了舞蹈班,音乐班,绘画班,路拳道班等等,更重要的是,辅导班不需要给艺术培训老师一分钱的工资,相反还可以得到艺术培训班的分红,相当于白捡的一块收入,正好可以填补招聘大学生兼职的费用!

以上是对小学教育培训行业做的部分策划方案,但不是完整方案,里面还涉及到很多的细节打磨,包括招生广告撰写问题、定制个性作业本问题、家长接待问题、定价问题、回笼资金问题、打造成交主张问题、后端盈利点问题和后端布局问题等等,因为涉及到商业秘密,这里不方便向大家透漏,大家只需要知道整个策划方案的运用,能够明白方案背后的思维,然后套用到自己的生意中去就可以!当然了团队的执行力也是非常关键的一点,我和我的团队去他们那里现场帮扶的时候,我们看到了他们一流的执行力,同时我设计的每一个策划方案,都是终身跟踪服务,长期去现场帮助你解决困难问题,只要你有困难,我将第一时间赶到你那里,帮助你解决问题,确保大家长期持续盈利。通过这套方案,和现场帮扶,现在落结果非常好,这家机构在极短的时间里成长为当地有影响力的培训机构。



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