: 0; color: #FFF; text-align: center; font-size: 15px; margin-top: 5px; padding: 0 40px; overflow: hidden; text-overflow: ellipsis; -webkit-box-orient: vertical; display: -webkit-box; -webkit-line-clamp: 2; line-height: 24px; height: 48px; } /*tab_buttons*/ .tab_buttons { margin-bottom: 10px; width: 100%; overflow: hidden; border-bottom: #e4e3e3 1px solid;/* position: relative; */ } .tab_buttons li { display: block; font-size: 16px; line-height: 40px; float: left; text-align: center;position: relative; cursor:pointer } .newsitem { display: none; } .newsitem:nth-child(1) { display: block; } /*tab_box*/ .whitebg { background: #fff; border-radius: 3px; padding: 20px; margin-bottom: 20px; overflow: hidden; } .tab_box { clear: both; position: relative; } .newslist { float: right; width: 66% } .newslist li { overflow: hidden; line-height: 32px; padding: 0 20px 10px 20px; } .newslist li a { height: 32px; } .newslist li img { width: 100% } .newslist li { height: 22px; } .newslist li:hover { height: 100%; background: #f7f7f7 } .newslist li:hover a { color: #000; font-weight: bold } .newslist li:hover i { background: #222; } .newslist li:nth-child(1) { height: 100%; background: #f7f7f7 } .newslist li:nth-child(1) a { color: #000; font-weight: bold } .newslist li:nth-child(1) i { background: #9a9a9a; } .newslist:hover li:nth-child(1) { height: 22px; background: none; } .newslist:hover li:nth-child(1) a { color: #333; font-weight: normal } .newslist:hover li:nth-child(1) i { background: #9a9a9a; } .newslist:hover li:nth-child(1):hover { height: 100%; background: #f7f7f7; } .newslist:hover li:nth-child(1):hover a { color: #000; font-weight: bold } .newslist:hover li:nth-child(1):hover i { background: #222; } .newslist p { line-height: 24px; font-size: 14px; overflow: hidden; text-overflow: ellipsis; -webkit-box-orient: vertical; display: -webkit-box; -webkit-line-clamp: 2; height: 48px; } .newspic { float: left; width: 32%; height: 218px; overflow: hidden; position: relative; } .newspic ul { overflow: hidden; } .newspic li { height: 100px; position: relative; background: rgba(0,0,0,1); overflow: hidden; margin-bottom: 10px; border-radius: 3px } .newspic li a { display: block; overflow: hidden } .newspic img { height: 100%; width: 100%; opacity: .7; -moz-transition: all .5s ease; -webkit-transition: all .5s ease; -ms-transition: all .5s ease; -o-transition: all .5s ease; transition: all .5s ease; transition: all 0.5s; } .newspic span { bottom: 0; position: absolute; bottom: 30%; left: 0; right: 0; color: #FFF; text-align: center; font-size: 15px; padding: 0 40px; overflow: hidden; text-overflow: ellipsis; -webkit-box-orient: vertical; display: -webkit-box; -webkit-line-clamp: 2; line-height: 22px; } .newspic li:hover img { opacity: .9; transform: scale(1.1); } .newsitem ul li i { display: block; width: 20px; height: 20px; background: #9a9a9a; float: left; margin-top: 6px; margin-right: 20px; position: relative; font-style: normal } .newsitem ul li i::before { position: absolute; left: 0; top: 0; font-size: 9px; color: #fff; line-height: 20px; width: 20px; text-align: center } .newsitem ul li:first-child i { background: #222; } .newsitem ul li:first-child i::before { content: "1"; } .newsitem ul li:nth-child(2) i::before { content: "2"; } .newsitem ul li:nth-child(3) i::before { content: "3"; } .newsitem ul li:nth-child(4) i::before { content: "4"; } .newsitem ul li:nth-child(5) i::before { content: "5"; } /*zhuanti*/ .zhuanti ul { overflow: hidden; padding: 10px 0 20px 10px; position: relative; } .zhuanti ul:before { content: ""; position: absolute; background: #fff; width: 1px; height: 100%; left: 10px } .zhuanti ul:after { content: ""; position: absolute; background: #fff; width: 100%; height: 1px; bottom: 20px; left: 0; } .zhuanti li { float: left; width: 27.6%; border-bottom: #eee 1px solid; border-left: #eee 1px solid; overflow: hidden; padding: 20px; -moz-transition: all .5s ease; -webkit-transition: all .5s ease; transition: all .5s ease; } .ztpic { width: 100%; height: 100px; overflow: hidden; border-radius: 3px; background: #CCC; display: block } .ztpic img { display: inline-block; width: 100%; min-height: 100%; height: auto; vertical-align: middle; transition: all .5s ease-out .1s; } .zhuanti li b { display: block; width: 100%; overflow: hidden; height: 30px; line-height: 30px; margin: 10px 0; text-overflow: ellipsis; white-space: nowrap; overflow: hidden; } .zhuanti li span { color: #999; overflow: hidden; text-overflow: ellipsis; -webkit-box-orient: vertical; display: -webkit-box; -webkit-line-clamp: 3; font-size: 14px; height: 62px; display: block;} .readmore { margin: 10px 0 0 0; color: #096; display: block; } .readmore:before { content: "+"; color: #063 } .zhuanti li:hover { background: #fff; box-shadow: #ccc 1px 1px 8px; } .zhuanti li:hover img { transform: scale(1.05) } /*bloglist*/ .bloglist ul { padding: 10px 0 0 } .bloglist li { overflow: hidden; margin-bottom: 20px; border-bottom: #eee 1px dashed; padding-bottom: 20px; position: relative; min-height: 120px; } .blogtitle { margin: 0 0 10px 0; font-size: 18px; overflow: hidden; } .bloglist li:hover .blogtitle a { color: #337ab7; } .blogtitle b { color: #F00 } a.viewmore { display: block; right: 10px; bottom: 20px; position: absolute; padding: 3px 10px; background: #12b7de; color: #fff; border-radius: 3px; } .blogpic { float: left; width: 23.2%; margin-right: 20px; display: block; overflow: hidden; border-radius: 3px; position: relative } .blogpic img{width:100%;} .blogpic i { display: block; position: absolute; top: 0; left: 0; z-index: 9; font-style: normal; padding: 3px 5px; background: rgba(18,182,221,.8); font-size: 14px; } .blogpic i a { color: #FFF } .bplist { display: block; overflow: hidden } .bplist a { display: block; float: left; width: 25%; overflow: hidden } .bplist a img { border-radius: 3px; width: 200px; height: 140px; -moz-transition: all .5s ease; -webkit-transition: all .5s ease; -ms-transition: all .5s ease; -o-transition: all .5s ease; transition: all .5s ease; transition: all 0.5s; } .bplist a img:hover { transform: scale(1.05) } .blogtext { font-size: 14px; color: #666; overflow: hidden; text-overflow: ellipsis; -webkit-box-orient: vertical; display: -webkit-box; -webkit-line-clamp: 3; margin-top: 20px } .bloginfo { margin-top: 20px; overflow: hidden; color: #999; line-height: 34px; } .bloginfo span { margin: 0 5px } .bloginfo span a { color: #096 } .avatar { position: relative; float: left; width: 30px; height: 30px; border-radius: 100%; padding: 2px; display: block; background: -webkit-linear-gradient(bottom left, rgba(0,153,255,.9), rgba(42,228,197,.7)); background: -o-linear-gradient(bottom left, rgba(0,153,255,.9), rgba(42,228,197,.7)); background: linear-gradient(to top right, rgba(0,153,255,.9), rgba(42,228,197,.7)); } .avatar img { width: 100%; border-radius: 50%; } .avatar::after { content: ""; position: absolute; background: url(/skin/jxhx/images/v.png) no-repeat; background-size: 12px; width: 12px; height: 12px; right: 0; bottom: 0 } /*links*/ .sqlink { float: right; margin-right: 10px; font-size: 14px } .sqlink a { color: #666 } .sqlink a:hover { color: #000; text-decoration: underline } .links ul { overflow: hidden; margin-top: 20px } .links li { display: inline-block; width: 50%; float: left; line-height: 30px; text-align: center } .links li a { display: block; } .links li:hover { background: #f7f7f7 } /*rbox*/ .rbox { width: 23.5%; float: right; overflow: hidden; } .card { box-shadow: 0px 1px 0px rgba(255,255,255,.1), inset 0px 1px 1px rgba(0,0,0,.7); border-radius: 3px; background: url(/skin/jxhx/images/quote-bg.png) no-repeat top right rgba(42,42,42,1); height: 260px; overflow: hidden; margin-bottom: 20px } .card h2 { font-size: 22px; margin: 10px; color: #89919a; font-weight: normal; padding-bottom: 10px; } .card p { font-size: 12px; padding: 0 0 0 20px; line-height: 28px; text-shadow: 0px 1px 2px rgba(0,0,0,.5); color: #d0d2d4; -webkit-animation: animations2 5s ease-in-out 5s; -moz-animation: animations2 5s ease-in-out 5s; -o-animation: animations2 5s ease-in-out 5s; -ms-animation: animations2 5s ease-in-out 5s; animation: animations2 5s ease-in-out 5s; } .linkmore { margin: 15px } .linkmore a img{width: 60%; margin-top: 10px;} .linkmore li { width: 25%; float: left } .linkmore li a { height: 53px; display: block; overflow: hidden; box-shadow: 0px 1px 0px rgba(255,255,255,.1), inset 0px 1px 1px rgba(0,0,0,.7); border-radius: 50%; margin: 0 5px; } .linkmore li a:hover { opacity: 0.5; } .iconfont { font-family: "iconfont" !important; font-size: 30px; font-style: normal; -webkit-font-smoothing: antialiased; text-align: center; line-height: 53px; -moz-osx-font-smoothing: grayscale; } .icon-youxiang:before { content: "e640"; } .icon-weixin:before { content: "e501"; } .icon---:before { content: "e607"; } .icon-zhuye:before { content: "e64b"; } a.iconfont.icon-zhuye { color: #ef5509; font-size: 36px; } a.iconfont.icon-youxiang { color: #FF991A; font-size: 28px; } a.iconfont.icon--- { color: #1296DB; } a.iconfont.icon-weixin { color: #07AF12; } #weixin { position: relative } #weixin i { display: block; position: absolute; bottom: 55px; right: 0 } #weixin i img { height: 100px; display: none } #weixin:hover i img { display: block } /*htitle*/ .htitle { font-size: 16px; line-height: 40px; border-bottom: 1px solid #eee; color: #484848; font-weight: normal; position: relative; margin-bottom: 10px; } .htitle:after { content: ""; position: absolute; width: 60px; height: 2px; content: ""; background: #000; left: 0; bottom: 0; -moz-transition: all .5s ease; -webkit-transition: all .5s ease; transition: all .5s ease; } .htitle:hover:after { width: 80px; } .hnav { float: right } .hnav a { display: block; margin-right: 10px; padding-right: 10px; float: left; position: relative } .hnav a:after { position: relative; content: "/"; right: -10px; bottom: 0; color: #ccc } .hnav a:last-child::after { content: "" } /*notice*/ .notice ul { padding-top: 18px } .notice li { font-size: 12px; line-height: 30px; margin-bottom: 12px; display: block; -moz-border-radius: 4px; border-radius: 4px; background: #f6f6f6; padding: 4px 12px 4px 30px; overflow: hidden; text-overflow: ellipsis; white-space: nowrap; position: relative; -moz-transition: all .2s ease; -webkit-transition: all .2s ease; transition: all .2s ease; } .notice li:before { position: absolute; content: ""; width: 3px; height: 3px; background: #000; border-radius: 10px; left: 15px; top: 20px } .notice li:hover { background: #f2f2f2; box-shadow: 0 0 10px #ccc; -moz-transition: all .2s ease; -webkit-transition: all .2s ease; transition: all .2s ease; } /*topnews*/ .topnews { display: block; margin: 20px 0; background: #000; position: relative; overflow: hidden; border-radius: 3px; max-height: 110px; } .topnews img { opacity: .7; width: 100%; } .topnews span { bottom: 0; position: absolute; bottom: 30%; left: 0; right: 0; color: #FFF; text-align: center; font-size: 15px; padding: 0 40px; overflow: hidden; text-overflow: ellipsis; -webkit-box-orient: vertical; display: -webkit-box; -webkit-line-clamp: 2; line-height: 22px; } .topnews:hover img { opacity: .9; transform: scale(1.1); } /*paihang*/ .paihang ul { overflow: hidden } .paihang ul li { height: 30px; line-height: 30px; margin-bottom: 10px; padding-left: 5px; text-overflow: ellipsis; white-space: nowrap; overflow: hidden; } .paihang ul li:nth-child(even) { background: #f6f6f6 } .paihang ul li i { display: block; width: 16px; height: 16px; background: #B1B1B1; float: left; margin-top: 8px; margin-right: 10px; position: relative; font-style: normal } .paihang ul li i::before { position: absolute; left: 0; top: 0; font-size: 9px; color: #fff; line-height: 16px; width: 16px; text-align: center } .paihang ul li:first-child i, .paihang ul li:nth-child(2) i, .paihang ul li:nth-child(3) i { background: #FF6600; } .paihang ul li:first-child i::before { content: "1"; } .paihang ul li:nth-child(2) i::before { content: "2"; } .paihang ul li:nth-child(3) i::before { content: "3"; } .paihang ul li:nth-child(4) i::before { content: "4"; } .paihang ul li:nth-child(5) i::before { content: "5"; } .paihang ul li:nth-child(6) i::before { content: "6"; } .paihang ul li:nth-child(7) i::before { content: "7"; } .paihang ul li:nth-child(8) i::before { content: "8"; } .paihang ul li:hover { -moz-transition: all .2s ease; -webkit-transition: all .2s ease; transition: all .2s ease; } /*tuijian*/ .tuijian ul { overflow: hidden; padding-top: 10px } .tuijian li { overflow: hidden; margin-bottom: 10px; height: 60px; } .tuijian li i { width: 70px; height: 70px; margin-right: 10px; overflow: hidden; display: block; float: left; } .tuijian li i img { height: 100%; width:100%; max-width: 100%; min-width: 100%; -moz-transition: all .5s ease; -webkit-transition: all .5s ease; -ms-transition: all .5s ease; -o-transition: all .5s ease; transition: all .5s ease; transition: all 0.5s; } .tuijian li p { margin-top: 10px; line-height: 20px; max-height: 40px; overflow: hidden; text-overflow: ellipsis; -webkit-box-orient: vertical; display: -webkit-box; -webkit-line-clamp: 2; font-size: 14px; } .tuijian li:hover { background: #f6f6f6; } .tuijian li:hover img { transform: scale(1.1); } /*ad*/ .ad ul { overflow: hidden; border-radius: 3px; } /*wenzi*/ .wenzi li { line-height: 22px; margin-bottom: 10px; position: relative; padding-left: 15px } .wenzi li:before { position: absolute; content: ""; width: 3px; height: 3px; background: #000; border-radius: 10px; left: 0px; top: 10px; } /*tongji*/ .tongji li { margin-bottom: 8px } .tongji li a { color: #096 } .tongji li a:hover { text-decoration: underline; color: #000 } .tongji_gzh { width: 80%; margin: auto; overflow: hidden; } .tongji_gzh img { width: 100% } /*footer*/ footer { background: #373D41; width: 100%; border-top: #00C1DE 10px solid; padding: 30px 0; color: #73777a; font-size: 14px; } .wxbox { overflow: hidden; float: left; margin-right: 20px } .wxbox li { float: left; margin: 0 10px; text-align: center } .wxbox img { height: 100px } .endnav b { font-size: 16px; color: #00c1de; } .endnav p { margin-bottom: 5px } footer a { color: #73777a; } footer a:hover { color: #00C1DE } .top { width: 40px; height: 40px; display: block; background: url(/skin/jxhx/images/top.png) no-repeat center #000; right: 20px; bottom: 10%; position: fixed } /* list.html */ .lanmu img { height: 100px; float: left; margin-right: 20px } .lanmu h1 { font-size: 22px; margin-bottom: 15px } .lanmu p { color: #666 } /* list2.html */ .liucheng ul { overflow: hidden; margin-top: 20px } .liucheng li { width: 33.3%; float: left; padding-bottom: 20px } .liucheng li section { display: block; margin: 0 15px; box-shadow: #e9eaed 1px 1px 5px; } .liucheng li h2 { font-size: 16px; line-height: 36px; background: #1c2327; color: #FFF; font-weight: normal; text-align: center; margin-bottom: 15px; } .liucheng li p { padding: 0 10px; font-size: 14px; line-height: 30px } .liucheng li p:last-child { padding-bottom: 15px } .liucheng li a:hover { color: #30a6de } .red { color: #F00 } #lc_weixin { position: relative } #lc_weixin i { display: block; position: absolute; bottom: 40px; right: 0; box-shadow: #e9eaed 1px 1px 5px; } #lc_weixin i img { height: 100px; display: none } #lc_weixin:hover i img { display: block } /*pagelist*/ .pagelist { text-align: center; color: #666; width: 100%; clear: both; margin: 0 0 10px; } .pagelist a { color: #666; margin: 0 5px 10px; padding: 5px 10px; background: #F7F7F7; display: inline-block; } .pagelist a:hover, .pagelist > b { color: #3690cf; color: #FFF; background: #1C2327; } .pagelist > b { padding: 5px 10px; } a.curPage { color: #19585d; font-weight: bold; } /*cloud*/ .cloud ul a { line-height: 24px; height: 24px; display: block; background: #999; float: left; padding: 3px 10px; margin: 10px 5px 0 0; border-radius: 3px; -moz-transition: all 0.5s; -webkit-transition: all 0.5s; -o-transition: all 0.5s; transition: all 0.5s; color: #FFF } .cloud ul a:nth-child(8n-7) { background: #8A9B0F } .cloud ul a:nth-child(8n-6) { background: #EB6841 } .cloud ul a:nth-child(8n-5) { background: #3FB8AF } .cloud ul a:nth-child(8n-4) { background: #FE4365 } .cloud ul a:nth-child(8n-3) { background: #FC9D9A } .cloud ul a:nth-child(8n-2) { background: #EDC951 } .cloud ul a:nth-child(8n-1) { background: #C8C8A9 } .cloud ul a:nth-child(8n) { background: #83AF9B } .cloud ul a:first-child { background: #036564 } .cloud ul a:last-child { background: #3299BB } .cloud ul a:hover { border-radius: 0; text-shadow: #000 1px 1px 1px } /* daohang.html */ .site_tj { overflow: hidden; padding-top: 20px } .site_tj li { width: 16.6%; float: left; text-align: center; line-height: 30px; margin-bottom: 10px; } .site_tj li a { border-radius: 3px; display: block; border: 1px solid #EBEBEB; margin: 0 5px; text-overflow: ellipsis; white-space: nowrap; overflow: hidden; } .site_tj li:hover a { box-shadow: 0 4px 10px -4px rgba(48, 63, 107, 0.20); background: #222; color: #fff } .site_yx li:nth-child(30n) { margin-bottom: 60px } /* about */ .about { overflow: hidden; background: url(/skin/jxhx/images/abbg.png) no-repeat right top #fff; padding: 20px 40px } .ab_box { overflow: hidden; margin: 20px 0; } .ab_box h3 { margin: 10px 0 10px; font-size: 18px; } .ab_box p { color: #666; margin-bottom: 5px } .avatar_pic { position: relative; float: left; margin-right: 10px; background: -webkit-linear-gradient(bottom left, rgba(0,153,255,.9), rgba(42,228,197,.7)); background: -o-linear-gradient(bottom left, rgba(0,153,255,.9), rgba(42,228,197,.7)); background: linear-gradient(to top right, rgba(0,153,255,.9), rgba(42,228,197,.7)); display: block; padding: 2px; width: 100px; border-radius: 50%; } .avatar_pic img { width: 100%; border-radius: 50%; } .avatar_pic:before { position: absolute; content: ""; background: url(/skin/jxhx/images/v.png) no-repeat; bottom: 0px; right: 10px; height: 24px; width: 24px; background-size: 24px; } .ab_dubai { margin-bottom: 15px; display: inline-block; } .ly_button { float: right; width: 100px; background: #000; text-align: center; border-radius: 3px; line-height: 30px } .ly_button a { color: #FFF } .gd_title { margin: 20px 0; font-size: 18px; background: url(/skin/jxhx/images/hline.png) no-repeat bottom right; width: 120px; clear: both; background-size: 40px; border-bottom: #000 1px dashed; padding-left: 10px; padding-bottom: 5px; display: inline-block; } .xinlu li { width: 25%; float: left; overflow: hidden; margin-bottom: 20px } .xinlu li a { display: block; margin: 0 10px; background: #f3f3f3; padding: 20px; } .xinlu li i { display: block; overflow: hidden; height: 120px; margin-bottom: 10px } .xinlu li i img { width: 100%; min-height: 120px; -moz-transition: all .5s ease; -webkit-transition: all .5s ease; -ms-transition: all .5s ease; -o-transition: all .5s ease; transition: all .5s ease; transition: all 0.5s; } .xinlu li i:hover img { transform: scale(1.1); } .xinlu li p { font-weight: bold; margin-bottom: 10px; text-overflow: ellipsis; white-space: nowrap; overflow: hidden; } .xinlu li span { color: #666; overflow: hidden; text-overflow: ellipsis; -webkit-box-orient: vertical; display: -webkit-box; -webkit-line-clamp: 3; font-size: 14px; height: 62px; } .myblog { overflow: hidden; clear: both } .myblog li { width: 20%; float: left; display: block; text-align: center; padding-bottom: 10px; position: relative; overflow: hidden } .myblog li:after { position: absolute; content: ""; right: 0; top: 0; background: #e9eaed; height: 100%; width: 1px; } .myblog li:last-child:after { content: none } .myblog li b { display: block; line-height: 30px; margin-bottom: 10px; } .buttons { display: block; margin: 10px auto; width: 130px; text-align: center; background: #00c1de; padding: 5px 0; border-radius: 3px; color: #fff; } .buttons:hover { color: #FFF } .myblog li:nth-child(even) .buttons { background: #F60 } .myblog p { margin-bottom: 10px } .qq_join li { float: left; width: 25%; } .qq_join li section { margin: 0 20px; box-shadow: #ccc 1px 1px 5px; padding: 10px; display: block; overflow: hidden } .qq_join li img { width: 90%; margin: auto; background: -webkit-linear-gradient(bottom left, rgba(0,153,255,.9), rgba(42,228,197,.7)); background: -o-linear-gradient(bottom left, rgba(0,153,255,.9), rgba(42,228,197,.7)); background: linear-gradient(to top right, rgba(0,153,255,.9), rgba(42,228,197,.7)); display: block; padding: 5px; } .qq_join li p { margin: 10px; } .qq_join li b { color: #019881; margin: 0 5px; } /* info.html */ .con_tilte { font-size: 22px; margin-top: 20px } .con_nav { float: right; font-size: 14px; color: #666 } .con_nav a { color: #666 } .con_nav a:hover { color: #000 } .con_info { color: #888888; border: 1px solid #F3F3F3; padding: 10px; margin: 10px auto 0; line-height: 23px; background: none repeat 0 0 #F6F6F6; } .con_info b { margin-right: 10px; color: #000; } .con_text { line-height: 24px; margin-top: 20px; } .con_text a { color: #09C;word-break: break-all; } .con_text a:hover { text-decoration: underline } .con_text p { margin: 15px 0; } .con_text img { display: block; max-width: 100% !important; height:auto !important; margin: auto } .price_info ul { padding-top: 15px; position: relative; overflow: hidden } .price_info p { margin-bottom: 5px } .price_info img { position: absolute; right: 20px; top: 0; width: 120px } .share { padding: 10px 20px; background: #f7f7f7; border-left: 3px solid #000; } .diggit { display: block; width: 160px; margin: 20px auto; background: #E2523A; color: #fff; box-shadow: 1px 2px 6px 0px rgba(0,0,0,.2); border-radius: 3px; line-height: 40px; text-align: center; } .diggit a { color: #fff } .diggit a:hover { text-decoration: none } .otherlink { margin: 10px 0; overflow: hidden } .otherlink li { position: relative; line-height: 26px; height: 26px; display: block; width: 50%; float: left; overflow: hidden; } .otherlink li a { display: block; margin-right: 30px; padding-left: 10px; } .otherlink li a:hover { text-decoration: underline; color: #000 } .otherlink li:before { position: absolute; content: ""; width: 3px; height: 3px; background: #000; border-radius: 10px; left: 0px; top: 12px; } .nextinfo a { color: #000 } .ad img { width: 100% } .xiangsi { margin-top: 20px; overflow: hidden } .xiangsi li { width: 25%; float: left; overflow: hidden; margin-bottom: 20px; padding-bottom: 10px; } .xiangsi a { display: block; margin: 0 5px; padding-bottom: 10px; box-shadow: #ececec 0px 2px 5px; } .xiangsi li i { display: block; overflow: hidden; height: 120px; margin-bottom: 10px; } .xiangsi li i img { width: 100%; min-height: 120px; -moz-transition: all .5s ease; 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点子王王启宾：化妆品店100个活动方案化妆品店如何才能吸引顾客最吸引顾客的10大赠品

王启宾2019-11-30【营销策划活动推广方案】

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大家好， 我是王启宾，很多客户和行业朋友都称呼我点子王。今天给大家分享的这个方案，对于从事这个行业的朋友来说，如果你们用心看，仔细阅读，相信一定有非常大的帮助，对于你现在经营过程中遇到的类似问题也会有不同的认识和启发。下面是方案的全部内容，马上分享给大家。如果大家有不明白的地方，也可以咨询我，在我时间方便的时候也将耐心的给大家解答。


这家做面膜的化妆品公司，他们老板李总找到我之后，向我倾诉了这些年他几乎是九死一生的走过来，也赚过大钱，也赔过大钱。能在这个行业坚持做了12年确实不容易，也不简单。他当时找到我之后，跟我提出的诉求就是一定要一个可以长久快速盈利的方案，无论如何帮助他度过难关。于是经过全面的沟通了解，我给他设计了下面的营销方案，落地效果做得非常的不错，他们才做不到半个月时间，销售额就已经达到了近300万，这样的速度我相信在大家看来都是非常棒的，那么他们到底是如何做成这样的好成绩呢？

我现在就给大家来拆解一下：

其实我设计的这个模式十分的简单，大家只需要记住3点，就是免费赠送＋会员专享＋二级分销的模式，听起来是不是很简单？

那么我就给大家来拆解一下这个模式，探究一下这个模式的独特玩法。第一点就是免费赠送，首先“免费”在大部分人看来都是一个很有诱惑力的东西，而我恰恰就是利用这一点去吸引顾客的兴趣。于是这款产品就有一个“免费试用”的环节，因为有很多客户对于免费都是抱着一种“反正不要钱那就试试”的心态。

买不买会员没关系，不成为分销也没关系，这款产品免费给顾客试用！但是当付款的时候，重点来了，在一件原本免费的商品上加上运费，仍然还会有很多人为此买单。这又是为什么呢？因为很多顾客都是抱有一种想法：不就是要15块钱的运费吗？这个东西我还是免费得的，于是就吸引了顾客下单。

而这样就相当于，每当送出去一盒面膜，就是卖出去一盒面膜。这个方法好不好？当他们看到是免费的东西，会不会觉得心动呢？我想如果是你的话，你也会觉得心动吧？

重头戏来了！要说这个销售点子的最吸引人的地方，那就是会员专享全年免费送面膜。它是怎么玩的呢？其中的规则就是：当你成为会员的时候，你就能享受平台给你一整年免费送面膜的权利，但是前提条件是，你需要花108元成为会员。

全年免费送面膜，这样的好事相信是你的话你也拒绝不了吧？毕竟现在随随便便一盒面膜都差不多几十上百了，在这里竟然只花100出头就能享有全年免费赠面膜的权利，这个特别对于喜欢冲动消费的女性有着特别大的诱惑。

于是在这种情况下，很多女性都会进行消费，那么，这个全年免费送面膜又是怎么做的呢？其实就是玩了一个这样方法：会员用户每五天可以领一盒面膜，就相当于一个月可以领六盒面膜，那么一年可以则可以领72盒。但重点是，每一盒面膜都在免费的前提下加上运费，那么这时候你觉得是商家赚了还是用户赚了？

举个例子，就相当于如果一位客户买了面膜的专享会员，又在该平台分别买了当月的六盒面膜，只算该月支出的运费就已经达到了90元，再往深处想想，一年中这名客户要花多少钱领取这些“免费”的面膜？一个月六盒面膜，一年则是72盒，其中花掉的运费就已经达到上千。

该客户表面上是认为自己省了一大笔钱，实则她是花了自己的钱买下了这些所谓“免费”的面膜，到最后受益者仍然是该面膜平台。

并且大家可以想想看，愿意花钱成为会员全年免费领面膜的，基本上都是一些喜欢贪小便宜的人，这些人既然买了会员，大多数人都会舍不得放弃自己的会员，在知道这是一个套路的同时，这些客户仍然会为面膜买单以此减少自己最大的损失。

我们可以看看，不到半个月以来，该平台的会员就已经达到了近2万人，同时该平台的分销也达到了7000多人，大家觉得怎么样？

那么一些收到面膜的顾客认为面膜便宜又好用，于是就想着推荐给自己身边的小伙伴们用，接下来要说的二级分销了就起到了惊人的作用。

因为每个人都有权利成为他们的分销，那么分销对用户来说又有什么好处呢？其实：当你花费298元成为分销之后，如果能将面膜推荐给自己身边的人，让身边的人购买产品和会员，这时候你都会获得一笔佣金。

于是当你推荐身边的人也花了298元变成分销时，那么你就能获得100元的佣金奖励。与此同时，你的上级也会获得20~30元不等的佣金，那么就有一个问题来了，如果你身边的人不想花298元成为分销怎么办呢？这时候也没有关系，只要身边的人买了别的产品一样都是有佣金的，哪怕是消费108成为会员，你也能从中获得50元的佣金。

为了获得这些佣金，你会不会努力将该平台推送给身边的人呢？我想大部分人都会这样做。这个商业模式是不是很变态？分享还能赚钱，客户喜欢，不仅不亏钱，还能以这种方式营造出“拉新”以及“裂变”的发展形势。

在这些种种前提下，造就了这款面膜小程序的成功，半个月内就拿到三百万的销售额，听起来是不是就很眼红，其实你也可以做到。同时，我设计的每一个策划方案，都是终身跟踪服务，长期去现场帮助你解决困难问题，只要你有困难，我将第一时间赶到你那里，帮助你解决问题，确保大家长期持续盈利。

无论是什么样的营销模式，百变不离其宗唯独只有三点，那就是拉新、留存和复购。满足了这3点令其环环相扣，那么你的客源也就来了，可想而知，免费的噱头就是吸引顾客等于拉新，花108元成为会员专享得到一年免费领取面膜的资格就是解决了流程和复购的问题，而最后的推荐人又有了裂变的意味，让无数源源不断的新用户能够投入到这个平台。

每天都有很多企业家老板从全国各地赶来找到我，想请我给他们设计营销策划方案，在这里说明一下，我们一定要先预约，因为需要解决问题的朋友实在是太多了，而帮助大家解决问题的时间又太忙，了解我的朋友都知道，我大部分的时间是设计方案，还有一部分时间会去到现场指导帮扶，现场帮助大家解决困难问题，还有一部分时间用来做教学工作，我有很多全国各地，各行各业的学生跟随我学习营销策划。所以，请大家一定要先预约，我们共同把情况做到详细了解，才能更好的进行方案的策划，确保时间的有效利用，也能让大家的问题得到解决和落地。



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