efore, .navicon:after { content: ''; display: block; width: 30px; height: 5px; position: absolute; background: #fff; -webkit-transition-property: margin, -webkit-transform; transition-property: margin, -webkit-transform; transition-property: margin, transform; transition-property: margin, transform, -webkit-transform; -webkit-transition-duration: 300ms; transition-duration: 300ms; } .navicon:before { margin-top: -10px; } .navicon:after { margin-top: 10px; } .open .navicon { background: none } .open .navicon:before { margin-top: 0; -webkit-transform: rotate(45deg); transform: rotate(45deg); } .open .navicon:after { margin-top: 0; -webkit-transform: rotate(-45deg); transform: rotate(-45deg); } .open .navicon:before, .open .navicon:after { content: ''; display: block; width: 30px; height: 5px; position: absolute; background: #fff; } /*menu+*/ .menu span { display: none; width: 50px; height: 50px; background: #12b7de; opacity: 0.5; position: absolute; top: 0; right: 0; border-left: #49ccea 1px solid; } /*search*/ .searchico { margin-top: 5px; width: 39px; height: 39px; float: right; display: inline !important; cursor: pointer !important;background: url(/skin/jxhx/images/bg.png) no-repeat center !important; } .searchbox { width: 1200px; margin: 10px auto; overflow: hidden; background: #ffffff; position: relative; height: 77px;} .search { width: 50%; margin: 20px auto; background: #222; border-radius: 0 5px 5px 0; position: relative; border: #ccc 1px solid; display: block; } .search input.input_submit { border: 0; background: 0; color: #fff; outline: none; position: absolute; top: 10px; right: 10% } .search input.input_text { border: 0; line-height: 36px; height: 36px; width: 72%; padding-left: 10px; outline: none } .open { display: block !important } .searchclose { background: url(/skin/jxhx/images/close.png) no-repeat; display: block; position: absolute; width: 28px; height: 30px; right: 5px; top: 5px } /*article*/ mip-form input, mip-form textarea, mip-form select{padding:inherit;} /*lbox*/ .lbox { width: 75%; float: left; overflow: hidden } /*banner*/ .banbox { width: 68.5%; overflow: hidden; float: left; border-radius: 3px; margin-bottom: 20px } .banner { width: 100%; overflow: hidden; float: left; } .fader { position: relative; width: 100%; /*padding-top: 50%;*/ font-family: "futura", arial; overflow: hidden; } .fader .slide img { width: 100%; margin: auto; } .fader .prev, .fader .next { position: absolute; height: 32px; line-height: 32px; width: 40px; top: 50%; left: 50px; z-index: 4; margin-top: -25px; cursor: pointer; opacity: 0; transition: all 150ms; } .fader .prev { background: url(/skin/jxhx/images/left.png) no-repeat } .fader .next { left: auto; right: 50px; background: url(/skin/jxhx/images/right.png) no-repeat } .fader .pager_list { position: absolute; width: 100%; height: 26px; padding: 0; line-height: 40px; bottom: 0; text-align: center; z-index: 4; } .fader .pager_list li { border-radius: 10px; display: inline-block; width: 10px; height: 10px; margin: 0 7px; background: #fff; opacity: .9; text-indent: -9999px; cursor: pointer; transition: all 150ms; } .fader .pager_list li:hover, .fader .pager_list li.active { opacity: 1; background: #12b7de; } .banner:hover .fader_controls .page.prev { opacity: .7; left: 20px } .banner:hover .fader_controls .page.next { opacity: .7; right: 20px } /*headline*/ .headline { width: 30%; float: right; overflow: hidden; } .headline ul { height: 260px; } .headline ul li { width: 100%; background: #000; overflow: hidden; height: 125px; margin-bottom: 10px; border-radius: 3px; position: relative } .headline ul li a { display: block; overflow: hidden; height: 100%; } .headline ul li img { width: 100%; height: 100%; -moz-transition: all .5s ease; -webkit-transition: all .5s ease; -ms-transition: all .5s ease; -o-transition: all .5s ease; transition: all .5s ease; transition: all 0.5s; opacity: .7; } .headline ul li:hover img { transform: scale(1.1); opacity: 1 } .headline ul li span { bottom: 0; position: absolute; top: 30%; left: 0; right: 0; color: #FFF; text-align: center; font-size: 15px; margin-top: 5px; padding: 0 40px; overflow: hidden; text-overflow: ellipsis; -webkit-box-orient: vertical; display: -webkit-box; -webkit-line-clamp: 2; line-height: 24px; height: 48px; } /*tab_buttons*/ .tab_buttons { margin-bottom: 10px; width: 100%; overflow: hidden; border-bottom: #e4e3e3 1px solid;/* position: relative; */ } .tab_buttons li { display: block; font-size: 16px; line-height: 40px; float: left; text-align: center;position: relative; cursor:pointer } .newsitem { display: none; } .newsitem:nth-child(1) { display: block; } /*tab_box*/ .whitebg { background: #fff; border-radius: 3px; padding: 20px; margin-bottom: 20px; overflow: hidden; } .tab_box { clear: both; position: relative; } .newslist { float: right; width: 66% } .newslist li { overflow: hidden; line-height: 32px; padding: 0 20px 10px 20px; } .newslist li a { height: 32px; } .newslist li img { width: 100% } .newslist li { height: 22px; } .newslist li:hover { height: 100%; background: #f7f7f7 } .newslist li:hover a { color: #000; font-weight: bold } .newslist li:hover i { background: #222; } .newslist li:nth-child(1) { height: 100%; background: #f7f7f7 } .newslist li:nth-child(1) a { color: #000; font-weight: bold } .newslist li:nth-child(1) i { background: #9a9a9a; } .newslist:hover li:nth-child(1) { height: 22px; background: none; } .newslist:hover li:nth-child(1) a { color: #333; font-weight: normal } .newslist:hover li:nth-child(1) i { background: #9a9a9a; } .newslist:hover li:nth-child(1):hover { height: 100%; background: #f7f7f7; } .newslist:hover li:nth-child(1):hover a { color: #000; font-weight: bold } .newslist:hover li:nth-child(1):hover i { background: #222; } .newslist p { line-height: 24px; font-size: 14px; overflow: hidden; text-overflow: ellipsis; -webkit-box-orient: vertical; display: -webkit-box; -webkit-line-clamp: 2; height: 48px; } .newspic { float: left; width: 32%; height: 218px; overflow: hidden; position: relative; } .newspic ul { overflow: hidden; } .newspic li { height: 100px; position: relative; background: rgba(0,0,0,1); overflow: hidden; margin-bottom: 10px; border-radius: 3px } .newspic li a { display: block; overflow: hidden } .newspic img { height: 100%; width: 100%; opacity: .7; -moz-transition: all .5s ease; -webkit-transition: all .5s ease; -ms-transition: all .5s ease; -o-transition: all .5s ease; transition: all .5s ease; transition: all 0.5s; } .newspic span { bottom: 0; position: absolute; bottom: 30%; left: 0; right: 0; color: #FFF; text-align: center; font-size: 15px; padding: 0 40px; overflow: hidden; text-overflow: ellipsis; -webkit-box-orient: vertical; display: -webkit-box; -webkit-line-clamp: 2; line-height: 22px; } .newspic li:hover img { opacity: .9; transform: scale(1.1); } .newsitem ul li i { display: block; width: 20px; height: 20px; background: #9a9a9a; float: left; margin-top: 6px; margin-right: 20px; position: relative; font-style: normal } .newsitem ul li i::before { position: absolute; left: 0; top: 0; font-size: 9px; color: #fff; line-height: 20px; width: 20px; text-align: center } .newsitem ul li:first-child i { background: #222; } .newsitem ul li:first-child i::before { content: "1"; } .newsitem ul li:nth-child(2) i::before { content: "2"; } .newsitem ul li:nth-child(3) i::before { content: "3"; } .newsitem ul li:nth-child(4) i::before { content: "4"; } .newsitem ul li:nth-child(5) i::before { content: "5"; } /*zhuanti*/ .zhuanti ul { overflow: hidden; padding: 10px 0 20px 10px; position: relative; } .zhuanti ul:before { content: ""; position: absolute; background: #fff; width: 1px; height: 100%; left: 10px } .zhuanti ul:after { content: ""; position: absolute; background: #fff; width: 100%; height: 1px; bottom: 20px; left: 0; } .zhuanti li { float: left; width: 27.6%; border-bottom: #eee 1px solid; border-left: #eee 1px solid; overflow: hidden; padding: 20px; -moz-transition: all .5s ease; -webkit-transition: all .5s ease; transition: all .5s ease; } .ztpic { width: 100%; height: 100px; overflow: hidden; border-radius: 3px; background: #CCC; display: block } .ztpic img { display: inline-block; width: 100%; min-height: 100%; height: auto; vertical-align: middle; transition: all .5s ease-out .1s; } .zhuanti li b { display: block; width: 100%; overflow: hidden; height: 30px; line-height: 30px; margin: 10px 0; text-overflow: ellipsis; white-space: nowrap; overflow: hidden; } .zhuanti li span { color: #999; overflow: hidden; text-overflow: ellipsis; -webkit-box-orient: vertical; display: -webkit-box; -webkit-line-clamp: 3; font-size: 14px; height: 62px; display: block;} .readmore { margin: 10px 0 0 0; color: #096; display: block; } .readmore:before { content: "+"; color: #063 } .zhuanti li:hover { background: #fff; box-shadow: #ccc 1px 1px 8px; } .zhuanti li:hover img { transform: scale(1.05) } /*bloglist*/ .bloglist ul { padding: 10px 0 0 } .bloglist li { overflow: hidden; margin-bottom: 20px; border-bottom: #eee 1px dashed; padding-bottom: 20px; position: relative; min-height: 120px; } .blogtitle { margin: 0 0 10px 0; font-size: 18px; overflow: hidden; } .bloglist li:hover .blogtitle a { color: #337ab7; } .blogtitle b { color: #F00 } a.viewmore { display: block; right: 10px; bottom: 20px; position: absolute; padding: 3px 10px; background: #12b7de; color: #fff; border-radius: 3px; } .blogpic { float: left; width: 23.2%; margin-right: 20px; display: block; overflow: hidden; border-radius: 3px; position: relative } .blogpic img{width:100%;} .blogpic i { display: block; position: absolute; top: 0; left: 0; z-index: 9; font-style: normal; padding: 3px 5px; background: rgba(18,182,221,.8); font-size: 14px; } .blogpic i a { color: #FFF } .bplist { display: block; overflow: hidden } .bplist a { display: block; float: left; width: 25%; overflow: hidden } .bplist a img { border-radius: 3px; width: 200px; height: 140px; -moz-transition: all .5s ease; -webkit-transition: all .5s ease; -ms-transition: all .5s ease; -o-transition: all .5s ease; transition: all .5s ease; transition: all 0.5s; } .bplist a img:hover { transform: scale(1.05) } .blogtext { font-size: 14px; color: #666; overflow: hidden; text-overflow: ellipsis; -webkit-box-orient: vertical; display: -webkit-box; -webkit-line-clamp: 3; margin-top: 20px } .bloginfo { margin-top: 20px; overflow: hidden; color: #999; line-height: 34px; } .bloginfo span { margin: 0 5px } .bloginfo span a { color: #096 } .avatar { position: relative; float: left; width: 30px; height: 30px; border-radius: 100%; padding: 2px; display: block; background: -webkit-linear-gradient(bottom left, rgba(0,153,255,.9), rgba(42,228,197,.7)); background: -o-linear-gradient(bottom left, rgba(0,153,255,.9), rgba(42,228,197,.7)); background: linear-gradient(to top right, rgba(0,153,255,.9), rgba(42,228,197,.7)); } .avatar img { width: 100%; border-radius: 50%; } .avatar::after { content: ""; position: absolute; background: url(/skin/jxhx/images/v.png) no-repeat; background-size: 12px; width: 12px; height: 12px; right: 0; bottom: 0 } /*links*/ .sqlink { float: right; margin-right: 10px; font-size: 14px } .sqlink a { color: #666 } .sqlink a:hover { color: #000; text-decoration: underline } .links ul { overflow: hidden; margin-top: 20px } .links li { display: inline-block; width: 50%; float: left; line-height: 30px; text-align: center } .links li a { display: block; } .links li:hover { background: #f7f7f7 } /*rbox*/ .rbox { width: 23.5%; float: right; overflow: hidden; } .card { box-shadow: 0px 1px 0px rgba(255,255,255,.1), inset 0px 1px 1px rgba(0,0,0,.7); border-radius: 3px; background: url(/skin/jxhx/images/quote-bg.png) no-repeat top right rgba(42,42,42,1); height: 260px; overflow: hidden; margin-bottom: 20px } .card h2 { font-size: 22px; margin: 10px; color: #89919a; font-weight: normal; padding-bottom: 10px; } .card p { font-size: 12px; padding: 0 0 0 20px; line-height: 28px; text-shadow: 0px 1px 2px rgba(0,0,0,.5); color: #d0d2d4; -webkit-animation: animations2 5s ease-in-out 5s; -moz-animation: animations2 5s ease-in-out 5s; -o-animation: animations2 5s ease-in-out 5s; -ms-animation: animations2 5s ease-in-out 5s; animation: animations2 5s ease-in-out 5s; } .linkmore { margin: 15px } .linkmore a img{width: 60%; margin-top: 10px;} .linkmore li { width: 25%; float: left } .linkmore li a { height: 53px; display: block; overflow: hidden; box-shadow: 0px 1px 0px rgba(255,255,255,.1), inset 0px 1px 1px rgba(0,0,0,.7); border-radius: 50%; margin: 0 5px; } .linkmore li a:hover { opacity: 0.5; } .iconfont { font-family: "iconfont" !important; font-size: 30px; font-style: normal; -webkit-font-smoothing: antialiased; text-align: center; line-height: 53px; -moz-osx-font-smoothing: grayscale; } .icon-youxiang:before { content: "e640"; } .icon-weixin:before { content: "e501"; } .icon---:before { content: "e607"; } .icon-zhuye:before { content: "e64b"; } a.iconfont.icon-zhuye { color: #ef5509; font-size: 36px; } a.iconfont.icon-youxiang { color: #FF991A; font-size: 28px; } a.iconfont.icon--- { color: #1296DB; } a.iconfont.icon-weixin { color: #07AF12; } #weixin { position: relative } #weixin i { display: block; position: absolute; bottom: 55px; right: 0 } #weixin i img { height: 100px; display: none } #weixin:hover i img { display: block } /*htitle*/ .htitle { font-size: 16px; line-height: 40px; border-bottom: 1px solid #eee; color: #484848; font-weight: normal; position: relative; margin-bottom: 10px; } .htitle:after { content: ""; position: absolute; width: 60px; height: 2px; content: ""; background: #000; left: 0; bottom: 0; -moz-transition: all .5s ease; -webkit-transition: all .5s ease; transition: all .5s ease; } .htitle:hover:after { width: 80px; } .hnav { float: right } .hnav a { display: block; margin-right: 10px; padding-right: 10px; float: left; position: relative } .hnav a:after { position: relative; content: "/"; right: -10px; bottom: 0; color: #ccc } .hnav a:last-child::after { content: "" } /*notice*/ .notice ul { padding-top: 18px } .notice li { font-size: 12px; line-height: 30px; margin-bottom: 12px; display: block; -moz-border-radius: 4px; border-radius: 4px; background: #f6f6f6; padding: 4px 12px 4px 30px; overflow: hidden; text-overflow: ellipsis; white-space: nowrap; position: relative; -moz-transition: all .2s ease; -webkit-transition: all .2s ease; transition: all .2s ease; } .notice li:before { position: absolute; content: ""; width: 3px; height: 3px; background: #000; border-radius: 10px; left: 15px; top: 20px } .notice li:hover { background: #f2f2f2; box-shadow: 0 0 10px #ccc; -moz-transition: all .2s ease; -webkit-transition: all .2s ease; transition: all .2s ease; } /*topnews*/ .topnews { display: block; margin: 20px 0; background: #000; position: relative; overflow: hidden; border-radius: 3px; max-height: 110px; } .topnews img { opacity: .7; width: 100%; } .topnews span { bottom: 0; position: absolute; bottom: 30%; left: 0; right: 0; color: #FFF; text-align: center; font-size: 15px; padding: 0 40px; overflow: hidden; text-overflow: ellipsis; -webkit-box-orient: vertical; display: -webkit-box; -webkit-line-clamp: 2; line-height: 22px; } .topnews:hover img { opacity: .9; transform: scale(1.1); } /*paihang*/ .paihang ul { overflow: hidden } .paihang ul li { height: 30px; line-height: 30px; margin-bottom: 10px; padding-left: 5px; text-overflow: ellipsis; white-space: nowrap; overflow: hidden; } .paihang ul li:nth-child(even) { background: #f6f6f6 } .paihang ul li i { display: block; width: 16px; height: 16px; background: #B1B1B1; float: left; margin-top: 8px; margin-right: 10px; position: relative; font-style: normal } .paihang ul li i::before { position: absolute; left: 0; top: 0; font-size: 9px; color: #fff; line-height: 16px; width: 16px; text-align: center } .paihang ul li:first-child i, .paihang ul li:nth-child(2) i, .paihang ul li:nth-child(3) i { background: #FF6600; } .paihang ul li:first-child i::before { content: "1"; } .paihang ul li:nth-child(2) i::before { content: "2"; } .paihang ul li:nth-child(3) i::before { content: "3"; } .paihang ul li:nth-child(4) i::before { content: "4"; } .paihang ul li:nth-child(5) i::before { content: "5"; } .paihang ul li:nth-child(6) i::before { content: "6"; } .paihang ul li:nth-child(7) i::before { content: "7"; } .paihang ul li:nth-child(8) i::before { content: "8"; } .paihang ul li:hover { -moz-transition: all .2s ease; -webkit-transition: all .2s ease; transition: all .2s ease; } /*tuijian*/ .tuijian ul { overflow: hidden; padding-top: 10px } .tuijian li { overflow: hidden; margin-bottom: 10px; height: 60px; } .tuijian li i { width: 70px; height: 70px; margin-right: 10px; overflow: hidden; display: block; float: left; } .tuijian li i img { height: 100%; width:100%; max-width: 100%; min-width: 100%; -moz-transition: all .5s ease; -webkit-transition: all .5s ease; -ms-transition: all .5s ease; -o-transition: all .5s ease; transition: all .5s ease; transition: all 0.5s; } .tuijian li p { margin-top: 10px; line-height: 20px; max-height: 40px; overflow: hidden; text-overflow: ellipsis; -webkit-box-orient: vertical; display: -webkit-box; -webkit-line-clamp: 2; font-size: 14px; } .tuijian li:hover { background: #f6f6f6; } .tuijian li:hover img { transform: scale(1.1); } /*ad*/ .ad ul { overflow: hidden; border-radius: 3px; } /*wenzi*/ .wenzi li { line-height: 22px; margin-bottom: 10px; position: relative; padding-left: 15px } .wenzi li:before { position: absolute; content: ""; width: 3px; height: 3px; background: #000; border-radius: 10px; left: 0px; top: 10px; } /*tongji*/ .tongji li { margin-bottom: 8px } .tongji li a { color: #096 } .tongji li a:hover { text-decoration: underline; color: #000 } .tongji_gzh { width: 80%; margin: auto; overflow: hidden; } .tongji_gzh img { width: 100% } /*footer*/ footer { background: #373D41; width: 100%; border-top: #00C1DE 10px solid; padding: 30px 0; color: #73777a; font-size: 14px; } .wxbox { overflow: hidden; float: left; margin-right: 20px } .wxbox li { float: left; margin: 0 10px; text-align: center } .wxbox img { height: 100px } .endnav b { font-size: 16px; color: #00c1de; } .endnav p { margin-bottom: 5px } footer a { color: #73777a; } footer a:hover { color: #00C1DE } .top { width: 40px; height: 40px; display: block; background: url(/skin/jxhx/images/top.png) no-repeat center #000; right: 20px; bottom: 10%; position: fixed } /* list.html */ .lanmu img { height: 100px; float: left; margin-right: 20px } .lanmu h1 { font-size: 22px; margin-bottom: 15px } .lanmu p { color: #666 } /* list2.html */ .liucheng ul { overflow: hidden; margin-top: 20px } .liucheng li { width: 33.3%; float: left; padding-bottom: 20px } .liucheng li section { display: block; margin: 0 15px; box-shadow: #e9eaed 1px 1px 5px; } .liucheng li h2 { font-size: 16px; line-height: 36px; background: #1c2327; color: #FFF; font-weight: normal; text-align: center; margin-bottom: 15px; } .liucheng li p { padding: 0 10px; font-size: 14px; line-height: 30px } .liucheng li p:last-child { padding-bottom: 15px } .liucheng li a:hover { color: #30a6de } .red { color: #F00 } #lc_weixin { position: relative } #lc_weixin i { display: block; position: absolute; bottom: 40px; right: 0; box-shadow: #e9eaed 1px 1px 5px; } #lc_weixin i img { height: 100px; display: none } #lc_weixin:hover i img { display: block } /*pagelist*/ .pagelist { text-align: center; color: #666; width: 100%; clear: both; margin: 0 0 10px; } .pagelist a { color: #666; margin: 0 5px 10px; padding: 5px 10px; background: #F7F7F7; display: inline-block; } .pagelist a:hover, .pagelist > b { color: #3690cf; color: #FFF; background: #1C2327; } .pagelist > b { padding: 5px 10px; } a.curPage { color: #19585d; font-weight: bold; } /*cloud*/ .cloud ul a { line-height: 24px; height: 24px; display: block; background: #999; float: left; padding: 3px 10px; margin: 10px 5px 0 0; border-radius: 3px; -moz-transition: all 0.5s; -webkit-transition: all 0.5s; -o-transition: all 0.5s; transition: all 0.5s; color: #FFF } .cloud ul a:nth-child(8n-7) { background: #8A9B0F } .cloud ul a:nth-child(8n-6) { background: #EB6841 } .cloud ul a:nth-child(8n-5) { background: #3FB8AF } .cloud ul a:nth-child(8n-4) { background: #FE4365 } .cloud ul a:nth-child(8n-3) { background: #FC9D9A } .cloud ul a:nth-child(8n-2) { background: #EDC951 } .cloud ul a:nth-child(8n-1) { background: #C8C8A9 } .cloud ul a:nth-child(8n) { background: #83AF9B } .cloud ul a:first-child { background: #036564 } .cloud ul a:last-child { background: #3299BB } .cloud ul a:hover { border-radius: 0; text-shadow: #000 1px 1px 1px } /* daohang.html */ .site_tj { overflow: hidden; padding-top: 20px } .site_tj li { width: 16.6%; float: left; text-align: center; line-height: 30px; margin-bottom: 10px; } .site_tj li a { border-radius: 3px; display: block; border: 1px solid #EBEBEB; margin: 0 5px; text-overflow: ellipsis; white-space: nowrap; overflow: hidden; } .site_tj li:hover a { box-shadow: 0 4px 10px -4px rgba(48, 63, 107, 0.20); background: #222; color: #fff } .site_yx li:nth-child(30n) { margin-bottom: 60px } /* about */ .about { overflow: hidden; background: url(/skin/jxhx/images/abbg.png) no-repeat right top #fff; padding: 20px 40px } .ab_box { overflow: hidden; margin: 20px 0; } .ab_box h3 { margin: 10px 0 10px; font-size: 18px; } .ab_box p { color: #666; margin-bottom: 5px } .avatar_pic { position: relative; float: left; margin-right: 10px; background: -webkit-linear-gradient(bottom left, rgba(0,153,255,.9), rgba(42,228,197,.7)); background: -o-linear-gradient(bottom left, rgba(0,153,255,.9), rgba(42,228,197,.7)); background: linear-gradient(to top right, rgba(0,153,255,.9), rgba(42,228,197,.7)); display: block; padding: 2px; width: 100px; border-radius: 50%; } .avatar_pic img { width: 100%; border-radius: 50%; } .avatar_pic:before { position: absolute; content: ""; background: url(/skin/jxhx/images/v.png) no-repeat; bottom: 0px; right: 10px; height: 24px; width: 24px; background-size: 24px; } .ab_dubai { margin-bottom: 15px; display: inline-block; } .ly_button { float: right; width: 100px; background: #000; text-align: center; border-radius: 3px; line-height: 30px } .ly_button a { color: #FFF } .gd_title { margin: 20px 0; font-size: 18px; background: url(/skin/jxhx/images/hline.png) no-repeat bottom right; width: 120px; clear: both; background-size: 40px; border-bottom: #000 1px dashed; padding-left: 10px; padding-bottom: 5px; display: inline-block; } .xinlu li { width: 25%; float: left; overflow: hidden; margin-bottom: 20px } .xinlu li a { display: block; margin: 0 10px; background: #f3f3f3; padding: 20px; 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点子王王启宾:餐饮营销策划方案范本饭店开业活动策划方案餐饮营销推广方案

王启宾2019-11-30【营销策划活动推广方案】

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大家好, 我是王启宾,很多客户和行业朋友都称呼我点子王。今天给大家分享的这个方案,对于从事这个行业的朋友来说,如果你们用心看,仔细阅读,相信一定有非常大的帮助,对于你现在经营过程中遇到的类似问题也会有不同的认识和启发。下面是方案的全部内容,马上分享给大家。如果大家有不明白的地方,也可以咨询我,在我时间方便的时候也将耐心的给大家解答。


北京有一家新开的餐饮店,装修中上水平,位置有点偏,客流量少,周边的人群都是密集的写字楼白领,具有一定的消费能力,但新店知名度不够,着实让老板头疼,老板参加过很多老师的课程,回去也做了无数的改进和优惠活动,可是引流还是不明显,老板甚至有了放弃转让的念头。

做餐饮业最主要的就是地段和回头客,这家店的位置是真不好,新店更别提回头客了,首先要解决的就是引流客户到店的问题,当这位老板几乎就要放弃的时候,后来他联系到我经过和我面对面的详细沟通,充分了解情况之后,他说出了他的困惑,他最怕的是活动效果达不到,策划费怎么收,我告诉他:我策划的每一个策划方案都是按照实际效果收费的,即:前期策划服务费+按照方案活动营业额10%收取服务费用。同时结合实际情况,还可能会派驻专家老师到他店里帮助他落地,他对这种保姆式的合作方式非常满意。,后来经过我仔细认真的市场调研,我给他设计了下面这套营销方案,并且现场进行了帮扶指导,我们推出了“免费吃烤鸭”的活动,现场顾客排队就餐,落地结果非常的火爆。从几乎倒闭到顾客排队就餐,这让老板的心态也发生了很大的变化,对未来的发展充满了信心。

大家想一下,当你看到这个信息的时候是什么感觉,“不吃白不吃,白吃谁不吃”,但如果只是这样送,一定会送破产的,在活动里想办法捆绑消费?会导致客户反感,绝对不能这么干。

商务区最大的特点就是吃饭集中,抱团搭伙,这样白领们就可以单独点菜,结合这个信息,最终推出了活动“新客到店,免费送价值198精品烤鸭一只,备注:6人成团”。

我让老板印了5000张烤鸭券,中午吃饭的时候就在各个写字楼、园区门口发,引流效果特别明显,第一天中午就满座了,当时出现了很神奇的情况,有两个顾客进店才看到活动,打电话把去了隔壁饭店的10个人都拉过来吃饭了。

大家会不会以为很简单,是用6个人其他的消费来平烤鸭的成本,如果只是这样那就太失败了,万一来的人都只吃鸭子,吃完就走怎么办,虽然概率很小,但还是有风险的,一定要把活动打造的怎么送都不亏钱。

之所以选择了免费吃烤鸭是因为有几个好处:

第一、烤鸭这道菜在北京是有价格背书的;

第二、烤鸭不适合一个人吃,多人吃才靠谱;

第三、吃烤鸭要配小葱卷饼和酱料。

这个破点就在第三条上了,大家是不是想的给烤鸭不给配料,把配料卖贵?这么想的都是奸商,如果我们给顾客挖坑就是在给我们自己挖坑,配料还是要给的,跟其他烤鸭店一样,薄饼给8张,酱料一小碟,每人吃一小口就没有了,剩下的鸭子怎么办?

加配料2份的收费就够平掉烤鸭成本了,配料绝不卖贵,平价销售,烤鸭的成本做餐饮的老板自己应该都知道,这里就不多说了。

那么,如果鸭子本身想盈利怎么办?

鸭子免费,鸭架收10块,做汤或者椒盐的在加10块,6个人吃饭加20块得到个硬菜,绝大多数人都会选择把鸭架在加工一下。

到这里大家以为就完了吧,除了引流我们还要截流和回流,我给他这里设计了一个充卡活动,很多老板会说“充卡活动我们也做过,效果并不好”,效果不好的原因主要是因为贪多,把充值卡设计的金额过大,超出了顾客消费的能力,还有就是诱惑力不够,所以,别抠门,要给就要给大方点。

我设计的活动充值主张是这样的设计的:

1、充1000元,送烤鸭5只(4人成团可吃),再送价值1000元礼品;

2、充2000元,送烤鸭12只(4人成团可吃),再送价值2000元礼品,再送啤酒200瓶。

很多人都以为老板疯了,怎么算都是亏钱的,周边店面的老板都是看热闹的心态,看你哪天倒闭跑路,内行看门道,外行看热闹,餐饮业的毛利润能达到50%以上,如果把其他菜价略微上升,顾客是感觉不出来的,”羊毛出在羊身上“。

这里送的烤鸭成本前面已经说过了,不再多说,充卡送同等价值的礼品,也全都是大品牌的电器,特殊渠道拿货5折以内,很多产品都是1折的。

200瓶啤酒,按照很多店里10元一瓶的价格,价值2000元,成本也就400,不要觉得400块钱亏,1000块的储值卡在北京也就吃3-4顿,又属于白领聚集区,大家大多都不喝酒,怕被查酒驾,而且很多人不可能只喝啤酒,还是要点其它酒水的,实际测算下来200瓶啤酒连十分之一都喝不完,成本可以忽略不计的。

还有些顾客到店后就是不办卡怎么办?

绝对不放掉任何一个顾客,让服务员去跟顾客做游戏互动,告诉顾客你出剪刀我出布,输了就赢得酸梅汤100扎,给张卡,大家要知道拿到这张卡以后会如何,一到吃饭的时间,这位顾客就会跟同事说,跟我去那家店吧,我在他们家还有100扎饮料没喝呢。

这样整个活动做了7天,办卡的会员有827人,收回现金109万,饭店天天爆满。老板高兴的,天天发朋友圈晒收入,晒顾客就餐排队的视频,就在这样一个状况下,老板请我把营销方案进行了又一次扩大升级,重点针对新店裂变推出了整店裂变方案,仅仅在一年的时间就新开了25家分店,净利润直接突破了3500万。同时,我设计的每一个策划方案,都是终身跟踪服务,长期去现场帮助你解决困难问题,只要你有困难,我将第一时间赶到你那里,帮助你解决问题,确保大家长期持续盈利。

好了,我们来总结一下今天的分享:做营销活动是为了赚钱,绝对不是赔钱赚吆喝,做活动之前,一定要把帐算明白,要环环相扣,提升客户黏度,要真心对待顾客懂得让利,这个方案里就是在通过烤鸭不赚钱,来带活其他产品消费,通过烤鸭引流一带六,消费一带四的裂变方式,达到快速聚客,长期锁定,长久盈利。

通过上面的这套营销策划方案大家可以看到,一次成功的营销策划需要有一套能够落地的执行策划方案,更需要能够落地的人和团队去现场帮扶,才能改变现状扭亏为盈。我设计的每一个方案我都会亲自去你那里现场帮扶指导,帮助你现场执行方案,帮助你对接资源,帮助你执行,帮助你直接落地。



Tags:餐饮活动怎么搞吸引人   餐饮吸引人气的小活动   创意活动吸引人气   活动创意点子   餐饮如何吸引客人   商场拉动人气创意活动   餐饮促销活动策划方案   创意人气活动  

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