efore, .navicon:after { content: ''; display: block; width: 30px; height: 5px; position: absolute; background: #fff; -webkit-transition-property: margin, -webkit-transform; transition-property: margin, -webkit-transform; transition-property: margin, transform; transition-property: margin, transform, -webkit-transform; -webkit-transition-duration: 300ms; transition-duration: 300ms; } .navicon:before { margin-top: -10px; } .navicon:after { margin-top: 10px; } .open .navicon { background: none } .open .navicon:before { margin-top: 0; -webkit-transform: rotate(45deg); transform: rotate(45deg); } .open .navicon:after { margin-top: 0; -webkit-transform: rotate(-45deg); transform: rotate(-45deg); } .open .navicon:before, .open .navicon:after { content: ''; display: block; width: 30px; height: 5px; position: absolute; background: #fff; } /*menu+*/ .menu span { display: none; width: 50px; height: 50px; background: #12b7de; opacity: 0.5; position: absolute; top: 0; right: 0; border-left: #49ccea 1px solid; } /*search*/ .searchico { margin-top: 5px; width: 39px; height: 39px; float: right; display: inline !important; cursor: pointer !important;background: url(/skin/jxhx/images/bg.png) no-repeat center !important; } .searchbox { width: 1200px; margin: 10px auto; overflow: hidden; background: #ffffff; position: relative; height: 77px;} .search { width: 50%; margin: 20px auto; background: #222; border-radius: 0 5px 5px 0; position: relative; border: #ccc 1px solid; display: block; } .search input.input_submit { border: 0; background: 0; color: #fff; outline: none; position: absolute; top: 10px; right: 10% } .search input.input_text { border: 0; line-height: 36px; height: 36px; width: 72%; padding-left: 10px; outline: none } .open { display: block !important } .searchclose { background: url(/skin/jxhx/images/close.png) no-repeat; display: block; position: absolute; width: 28px; height: 30px; right: 5px; top: 5px } /*article*/ mip-form input, mip-form textarea, mip-form select{padding:inherit;} /*lbox*/ .lbox { width: 75%; float: left; overflow: hidden } /*banner*/ .banbox { width: 68.5%; overflow: hidden; float: left; border-radius: 3px; margin-bottom: 20px } .banner { width: 100%; overflow: hidden; float: left; } .fader { position: relative; width: 100%; /*padding-top: 50%;*/ font-family: "futura", arial; overflow: hidden; } .fader .slide img { width: 100%; margin: auto; } .fader .prev, .fader .next { position: absolute; height: 32px; line-height: 32px; width: 40px; top: 50%; left: 50px; z-index: 4; margin-top: -25px; cursor: pointer; opacity: 0; transition: all 150ms; } .fader .prev { background: url(/skin/jxhx/images/left.png) no-repeat } .fader .next { left: auto; right: 50px; background: url(/skin/jxhx/images/right.png) no-repeat } .fader .pager_list { position: absolute; width: 100%; height: 26px; padding: 0; line-height: 40px; bottom: 0; text-align: center; z-index: 4; } .fader .pager_list li { border-radius: 10px; display: inline-block; width: 10px; height: 10px; margin: 0 7px; background: #fff; opacity: .9; text-indent: -9999px; cursor: pointer; transition: all 150ms; } .fader .pager_list li:hover, .fader .pager_list li.active { opacity: 1; background: #12b7de; } .banner:hover .fader_controls .page.prev { opacity: .7; left: 20px } .banner:hover .fader_controls .page.next { opacity: .7; right: 20px } /*headline*/ .headline { width: 30%; float: right; overflow: hidden; } .headline ul { height: 260px; } .headline ul li { width: 100%; background: #000; overflow: hidden; height: 125px; margin-bottom: 10px; border-radius: 3px; position: relative } .headline ul li a { display: block; overflow: hidden; height: 100%; } .headline ul li img { width: 100%; height: 100%; -moz-transition: all .5s ease; -webkit-transition: all .5s ease; -ms-transition: all .5s ease; -o-transition: all .5s ease; transition: all .5s ease; transition: all 0.5s; opacity: .7; } .headline ul li:hover img { transform: scale(1.1); opacity: 1 } .headline ul li span { bottom: 0; position: absolute; top: 30%; left: 0; right: 0; color: #FFF; text-align: center; font-size: 15px; margin-top: 5px; padding: 0 40px; overflow: hidden; text-overflow: ellipsis; -webkit-box-orient: vertical; display: -webkit-box; -webkit-line-clamp: 2; line-height: 24px; height: 48px; } /*tab_buttons*/ .tab_buttons { margin-bottom: 10px; width: 100%; overflow: hidden; border-bottom: #e4e3e3 1px solid;/* position: relative; */ } .tab_buttons li { display: block; font-size: 16px; line-height: 40px; float: left; text-align: center;position: relative; cursor:pointer } .newsitem { display: none; } .newsitem:nth-child(1) { display: block; } /*tab_box*/ .whitebg { background: #fff; border-radius: 3px; padding: 20px; margin-bottom: 20px; overflow: hidden; } .tab_box { clear: both; position: relative; } .newslist { float: right; width: 66% } .newslist li { overflow: hidden; line-height: 32px; padding: 0 20px 10px 20px; } .newslist li a { height: 32px; } .newslist li img { width: 100% } .newslist li { height: 22px; } .newslist li:hover { height: 100%; background: #f7f7f7 } .newslist li:hover a { color: #000; font-weight: bold } .newslist li:hover i { background: #222; } .newslist li:nth-child(1) { height: 100%; background: #f7f7f7 } .newslist li:nth-child(1) a { color: #000; font-weight: bold } .newslist li:nth-child(1) i { background: #9a9a9a; } .newslist:hover li:nth-child(1) { height: 22px; background: none; } .newslist:hover li:nth-child(1) a { color: #333; font-weight: normal } .newslist:hover li:nth-child(1) i { background: #9a9a9a; } .newslist:hover li:nth-child(1):hover { height: 100%; background: #f7f7f7; } .newslist:hover li:nth-child(1):hover a { color: #000; font-weight: bold } .newslist:hover li:nth-child(1):hover i { background: #222; } .newslist p { line-height: 24px; font-size: 14px; overflow: hidden; text-overflow: ellipsis; -webkit-box-orient: vertical; display: -webkit-box; -webkit-line-clamp: 2; height: 48px; } .newspic { float: left; width: 32%; height: 218px; overflow: hidden; position: relative; } .newspic ul { overflow: hidden; } .newspic li { height: 100px; position: relative; background: rgba(0,0,0,1); overflow: hidden; margin-bottom: 10px; border-radius: 3px } .newspic li a { display: block; overflow: hidden } .newspic img { height: 100%; width: 100%; opacity: .7; -moz-transition: all .5s ease; -webkit-transition: all .5s ease; -ms-transition: all .5s ease; -o-transition: all .5s ease; transition: all .5s ease; transition: all 0.5s; } .newspic span { bottom: 0; position: absolute; bottom: 30%; left: 0; right: 0; color: #FFF; text-align: center; font-size: 15px; padding: 0 40px; overflow: hidden; text-overflow: ellipsis; -webkit-box-orient: vertical; display: -webkit-box; -webkit-line-clamp: 2; line-height: 22px; } .newspic li:hover img { opacity: .9; transform: scale(1.1); } .newsitem ul li i { display: block; width: 20px; height: 20px; background: #9a9a9a; float: left; margin-top: 6px; margin-right: 20px; position: relative; font-style: normal } .newsitem ul li i::before { position: absolute; left: 0; top: 0; font-size: 9px; color: #fff; line-height: 20px; width: 20px; text-align: center } .newsitem ul li:first-child i { background: #222; } .newsitem ul li:first-child i::before { content: "1"; } .newsitem ul li:nth-child(2) i::before { content: "2"; } .newsitem ul li:nth-child(3) i::before { content: "3"; } .newsitem ul li:nth-child(4) i::before { content: "4"; } .newsitem ul li:nth-child(5) i::before { content: "5"; } /*zhuanti*/ .zhuanti ul { overflow: hidden; padding: 10px 0 20px 10px; position: relative; } .zhuanti ul:before { content: ""; position: absolute; background: #fff; width: 1px; height: 100%; left: 10px } .zhuanti ul:after { content: ""; position: absolute; background: #fff; width: 100%; height: 1px; bottom: 20px; left: 0; } .zhuanti li { float: left; width: 27.6%; border-bottom: #eee 1px solid; border-left: #eee 1px solid; overflow: hidden; padding: 20px; -moz-transition: all .5s ease; -webkit-transition: all .5s ease; transition: all .5s ease; } .ztpic { width: 100%; height: 100px; overflow: hidden; border-radius: 3px; background: #CCC; display: block } .ztpic img { display: inline-block; width: 100%; min-height: 100%; height: auto; vertical-align: middle; transition: all .5s ease-out .1s; } .zhuanti li b { display: block; width: 100%; overflow: hidden; height: 30px; line-height: 30px; margin: 10px 0; text-overflow: ellipsis; white-space: nowrap; overflow: hidden; } .zhuanti li span { color: #999; overflow: hidden; text-overflow: ellipsis; -webkit-box-orient: vertical; display: -webkit-box; -webkit-line-clamp: 3; font-size: 14px; height: 62px; display: block;} .readmore { margin: 10px 0 0 0; color: #096; display: block; } .readmore:before { content: "+"; color: #063 } .zhuanti li:hover { background: #fff; box-shadow: #ccc 1px 1px 8px; } .zhuanti li:hover img { transform: scale(1.05) } /*bloglist*/ .bloglist ul { padding: 10px 0 0 } .bloglist li { overflow: hidden; margin-bottom: 20px; border-bottom: #eee 1px dashed; padding-bottom: 20px; position: relative; min-height: 120px; } .blogtitle { margin: 0 0 10px 0; font-size: 18px; overflow: hidden; } .bloglist li:hover .blogtitle a { color: #337ab7; } .blogtitle b { color: #F00 } a.viewmore { display: block; right: 10px; bottom: 20px; position: absolute; padding: 3px 10px; background: #12b7de; color: #fff; border-radius: 3px; } .blogpic { float: left; width: 23.2%; margin-right: 20px; display: block; overflow: hidden; border-radius: 3px; position: relative } .blogpic img{width:100%;} .blogpic i { display: block; position: absolute; top: 0; left: 0; z-index: 9; font-style: normal; padding: 3px 5px; background: rgba(18,182,221,.8); font-size: 14px; } .blogpic i a { color: #FFF } .bplist { display: block; overflow: hidden } .bplist a { display: block; float: left; width: 25%; overflow: hidden } .bplist a img { border-radius: 3px; width: 200px; height: 140px; -moz-transition: all .5s ease; -webkit-transition: all .5s ease; -ms-transition: all .5s ease; -o-transition: all .5s ease; transition: all .5s ease; transition: all 0.5s; } .bplist a img:hover { transform: scale(1.05) } .blogtext { font-size: 14px; color: #666; overflow: hidden; text-overflow: ellipsis; -webkit-box-orient: vertical; display: -webkit-box; -webkit-line-clamp: 3; margin-top: 20px } .bloginfo { margin-top: 20px; overflow: hidden; color: #999; line-height: 34px; } .bloginfo span { margin: 0 5px } .bloginfo span a { color: #096 } .avatar { position: relative; float: left; width: 30px; height: 30px; border-radius: 100%; padding: 2px; display: block; background: -webkit-linear-gradient(bottom left, rgba(0,153,255,.9), rgba(42,228,197,.7)); background: -o-linear-gradient(bottom left, rgba(0,153,255,.9), rgba(42,228,197,.7)); background: linear-gradient(to top right, rgba(0,153,255,.9), rgba(42,228,197,.7)); } .avatar img { width: 100%; border-radius: 50%; } .avatar::after { content: ""; position: absolute; background: url(/skin/jxhx/images/v.png) no-repeat; background-size: 12px; width: 12px; height: 12px; right: 0; bottom: 0 } /*links*/ .sqlink { float: right; margin-right: 10px; font-size: 14px } .sqlink a { color: #666 } .sqlink a:hover { color: #000; text-decoration: underline } .links ul { overflow: hidden; margin-top: 20px } .links li { display: inline-block; width: 50%; float: left; line-height: 30px; text-align: center } .links li a { display: block; } .links li:hover { background: #f7f7f7 } /*rbox*/ .rbox { width: 23.5%; float: right; overflow: hidden; } .card { box-shadow: 0px 1px 0px rgba(255,255,255,.1), inset 0px 1px 1px rgba(0,0,0,.7); border-radius: 3px; background: url(/skin/jxhx/images/quote-bg.png) no-repeat top right rgba(42,42,42,1); height: 260px; overflow: hidden; margin-bottom: 20px } .card h2 { font-size: 22px; margin: 10px; color: #89919a; font-weight: normal; padding-bottom: 10px; } .card p { font-size: 12px; padding: 0 0 0 20px; line-height: 28px; text-shadow: 0px 1px 2px rgba(0,0,0,.5); color: #d0d2d4; -webkit-animation: animations2 5s ease-in-out 5s; -moz-animation: animations2 5s ease-in-out 5s; -o-animation: animations2 5s ease-in-out 5s; -ms-animation: animations2 5s ease-in-out 5s; animation: animations2 5s ease-in-out 5s; } .linkmore { margin: 15px } .linkmore a img{width: 60%; margin-top: 10px;} .linkmore li { width: 25%; float: left } .linkmore li a { height: 53px; display: block; overflow: hidden; box-shadow: 0px 1px 0px rgba(255,255,255,.1), inset 0px 1px 1px rgba(0,0,0,.7); border-radius: 50%; margin: 0 5px; } .linkmore li a:hover { opacity: 0.5; } .iconfont { font-family: "iconfont" !important; font-size: 30px; font-style: normal; -webkit-font-smoothing: antialiased; text-align: center; line-height: 53px; -moz-osx-font-smoothing: grayscale; } .icon-youxiang:before { content: "e640"; } .icon-weixin:before { content: "e501"; } .icon---:before { content: "e607"; } .icon-zhuye:before { content: "e64b"; } a.iconfont.icon-zhuye { color: #ef5509; font-size: 36px; } a.iconfont.icon-youxiang { color: #FF991A; font-size: 28px; } a.iconfont.icon--- { color: #1296DB; } a.iconfont.icon-weixin { color: #07AF12; } #weixin { position: relative } #weixin i { display: block; position: absolute; bottom: 55px; right: 0 } #weixin i img { height: 100px; display: none } #weixin:hover i img { display: block } /*htitle*/ .htitle { font-size: 16px; line-height: 40px; border-bottom: 1px solid #eee; color: #484848; font-weight: normal; position: relative; margin-bottom: 10px; } .htitle:after { content: ""; position: absolute; width: 60px; height: 2px; content: ""; background: #000; left: 0; bottom: 0; -moz-transition: all .5s ease; -webkit-transition: all .5s ease; transition: all .5s ease; } .htitle:hover:after { width: 80px; } .hnav { float: right } .hnav a { display: block; margin-right: 10px; padding-right: 10px; float: left; position: relative } .hnav a:after { position: relative; content: "/"; right: -10px; bottom: 0; color: #ccc } .hnav a:last-child::after { content: "" } /*notice*/ .notice ul { padding-top: 18px } .notice li { font-size: 12px; line-height: 30px; margin-bottom: 12px; display: block; -moz-border-radius: 4px; border-radius: 4px; background: #f6f6f6; padding: 4px 12px 4px 30px; overflow: hidden; text-overflow: ellipsis; white-space: nowrap; position: relative; -moz-transition: all .2s ease; -webkit-transition: all .2s ease; transition: all .2s ease; } .notice li:before { position: absolute; content: ""; width: 3px; height: 3px; background: #000; border-radius: 10px; left: 15px; top: 20px } .notice li:hover { background: #f2f2f2; box-shadow: 0 0 10px #ccc; -moz-transition: all .2s ease; -webkit-transition: all .2s ease; transition: all .2s ease; } /*topnews*/ .topnews { display: block; margin: 20px 0; background: #000; position: relative; overflow: hidden; border-radius: 3px; max-height: 110px; } .topnews img { opacity: .7; width: 100%; } .topnews span { bottom: 0; position: absolute; bottom: 30%; left: 0; right: 0; color: #FFF; text-align: center; font-size: 15px; padding: 0 40px; overflow: hidden; text-overflow: ellipsis; -webkit-box-orient: vertical; display: -webkit-box; -webkit-line-clamp: 2; line-height: 22px; } .topnews:hover img { opacity: .9; transform: scale(1.1); } /*paihang*/ .paihang ul { overflow: hidden } .paihang ul li { height: 30px; line-height: 30px; margin-bottom: 10px; padding-left: 5px; text-overflow: ellipsis; white-space: nowrap; overflow: hidden; } .paihang ul li:nth-child(even) { background: #f6f6f6 } .paihang ul li i { display: block; width: 16px; height: 16px; background: #B1B1B1; float: left; margin-top: 8px; margin-right: 10px; position: relative; font-style: normal } .paihang ul li i::before { position: absolute; left: 0; top: 0; font-size: 9px; color: #fff; line-height: 16px; width: 16px; text-align: center } .paihang ul li:first-child i, .paihang ul li:nth-child(2) i, .paihang ul li:nth-child(3) i { background: #FF6600; } .paihang ul li:first-child i::before { content: "1"; } .paihang ul li:nth-child(2) i::before { content: "2"; } .paihang ul li:nth-child(3) i::before { content: "3"; } .paihang ul li:nth-child(4) i::before { content: "4"; } .paihang ul li:nth-child(5) i::before { content: "5"; } .paihang ul li:nth-child(6) i::before { content: "6"; } .paihang ul li:nth-child(7) i::before { content: "7"; } .paihang ul li:nth-child(8) i::before { content: "8"; } .paihang ul li:hover { -moz-transition: all .2s ease; -webkit-transition: all .2s ease; transition: all .2s ease; } /*tuijian*/ .tuijian ul { overflow: hidden; padding-top: 10px } .tuijian li { overflow: hidden; margin-bottom: 10px; height: 60px; } .tuijian li i { width: 70px; height: 70px; margin-right: 10px; overflow: hidden; display: block; float: left; } .tuijian li i img { height: 100%; width:100%; max-width: 100%; min-width: 100%; -moz-transition: all .5s ease; -webkit-transition: all .5s ease; -ms-transition: all .5s ease; -o-transition: all .5s ease; transition: all .5s ease; transition: all 0.5s; } .tuijian li p { margin-top: 10px; line-height: 20px; max-height: 40px; overflow: hidden; text-overflow: ellipsis; -webkit-box-orient: vertical; display: -webkit-box; -webkit-line-clamp: 2; font-size: 14px; } .tuijian li:hover { background: #f6f6f6; } .tuijian li:hover img { transform: scale(1.1); } /*ad*/ .ad ul { overflow: hidden; border-radius: 3px; } /*wenzi*/ .wenzi li { line-height: 22px; margin-bottom: 10px; position: relative; padding-left: 15px } .wenzi li:before { position: absolute; content: ""; width: 3px; height: 3px; background: #000; border-radius: 10px; left: 0px; top: 10px; } /*tongji*/ .tongji li { margin-bottom: 8px } .tongji li a { color: #096 } .tongji li a:hover { text-decoration: underline; color: #000 } .tongji_gzh { width: 80%; margin: auto; overflow: hidden; } .tongji_gzh img { width: 100% } /*footer*/ footer { background: #373D41; width: 100%; border-top: #00C1DE 10px solid; padding: 30px 0; color: #73777a; font-size: 14px; } .wxbox { overflow: hidden; float: left; margin-right: 20px } .wxbox li { float: left; margin: 0 10px; text-align: center } .wxbox img { height: 100px } .endnav b { font-size: 16px; color: #00c1de; } .endnav p { margin-bottom: 5px } footer a { color: #73777a; } footer a:hover { color: #00C1DE } .top { width: 40px; height: 40px; display: block; background: url(/skin/jxhx/images/top.png) no-repeat center #000; right: 20px; bottom: 10%; position: fixed } /* list.html */ .lanmu img { height: 100px; float: left; margin-right: 20px } .lanmu h1 { font-size: 22px; margin-bottom: 15px } .lanmu p { color: #666 } /* list2.html */ .liucheng ul { overflow: hidden; margin-top: 20px } .liucheng li { width: 33.3%; float: left; padding-bottom: 20px } .liucheng li section { display: block; margin: 0 15px; box-shadow: #e9eaed 1px 1px 5px; } .liucheng li h2 { font-size: 16px; line-height: 36px; background: #1c2327; color: #FFF; font-weight: normal; text-align: center; margin-bottom: 15px; } .liucheng li p { padding: 0 10px; font-size: 14px; line-height: 30px } .liucheng li p:last-child { padding-bottom: 15px } .liucheng li a:hover { color: #30a6de } .red { color: #F00 } #lc_weixin { position: relative } #lc_weixin i { display: block; position: absolute; bottom: 40px; right: 0; box-shadow: #e9eaed 1px 1px 5px; } #lc_weixin i img { height: 100px; display: none } #lc_weixin:hover i img { display: block } /*pagelist*/ .pagelist { text-align: center; color: #666; width: 100%; clear: both; margin: 0 0 10px; } .pagelist a { color: #666; margin: 0 5px 10px; padding: 5px 10px; background: #F7F7F7; display: inline-block; } .pagelist a:hover, .pagelist > b { color: #3690cf; color: #FFF; background: #1C2327; } .pagelist > b { padding: 5px 10px; } a.curPage { color: #19585d; font-weight: bold; } /*cloud*/ .cloud ul a { line-height: 24px; height: 24px; display: block; background: #999; float: left; padding: 3px 10px; margin: 10px 5px 0 0; border-radius: 3px; -moz-transition: all 0.5s; -webkit-transition: all 0.5s; -o-transition: all 0.5s; transition: all 0.5s; color: #FFF } .cloud ul a:nth-child(8n-7) { background: #8A9B0F } .cloud ul a:nth-child(8n-6) { background: #EB6841 } .cloud ul a:nth-child(8n-5) { background: #3FB8AF } .cloud ul a:nth-child(8n-4) { background: #FE4365 } .cloud ul a:nth-child(8n-3) { background: #FC9D9A } .cloud ul a:nth-child(8n-2) { background: #EDC951 } .cloud ul a:nth-child(8n-1) { background: #C8C8A9 } .cloud ul a:nth-child(8n) { background: #83AF9B } .cloud ul a:first-child { background: #036564 } .cloud ul a:last-child { background: #3299BB } .cloud ul a:hover { border-radius: 0; text-shadow: #000 1px 1px 1px } /* daohang.html */ .site_tj { overflow: hidden; padding-top: 20px } .site_tj li { width: 16.6%; float: left; text-align: center; line-height: 30px; margin-bottom: 10px; } .site_tj li a { border-radius: 3px; display: block; border: 1px solid #EBEBEB; margin: 0 5px; text-overflow: ellipsis; white-space: nowrap; overflow: hidden; } .site_tj li:hover a { box-shadow: 0 4px 10px -4px rgba(48, 63, 107, 0.20); background: #222; color: #fff } .site_yx li:nth-child(30n) { margin-bottom: 60px } /* about */ .about { overflow: hidden; background: url(/skin/jxhx/images/abbg.png) no-repeat right top #fff; padding: 20px 40px } .ab_box { overflow: hidden; margin: 20px 0; } .ab_box h3 { margin: 10px 0 10px; font-size: 18px; } .ab_box p { color: #666; margin-bottom: 5px } .avatar_pic { position: relative; float: left; margin-right: 10px; background: -webkit-linear-gradient(bottom left, rgba(0,153,255,.9), rgba(42,228,197,.7)); background: -o-linear-gradient(bottom left, rgba(0,153,255,.9), rgba(42,228,197,.7)); background: linear-gradient(to top right, rgba(0,153,255,.9), rgba(42,228,197,.7)); display: block; padding: 2px; width: 100px; border-radius: 50%; } .avatar_pic img { width: 100%; border-radius: 50%; } .avatar_pic:before { position: absolute; content: ""; background: url(/skin/jxhx/images/v.png) no-repeat; bottom: 0px; right: 10px; height: 24px; width: 24px; background-size: 24px; } .ab_dubai { margin-bottom: 15px; display: inline-block; } .ly_button { float: right; width: 100px; background: #000; text-align: center; border-radius: 3px; line-height: 30px } .ly_button a { color: #FFF } .gd_title { margin: 20px 0; font-size: 18px; background: url(/skin/jxhx/images/hline.png) no-repeat bottom right; width: 120px; clear: both; background-size: 40px; border-bottom: #000 1px dashed; padding-left: 10px; padding-bottom: 5px; display: inline-block; } .xinlu li { width: 25%; float: left; overflow: hidden; margin-bottom: 20px } .xinlu li a { display: block; margin: 0 10px; background: #f3f3f3; padding: 20px; 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点子王王启宾:白酒活动方案品酒会策划方案白酒推广活动方案

王启宾2019-11-30【营销策划活动推广方案】

简介大家好, 我是王启宾,很多客户和行业朋友都称呼我点子王。今天给大家分享的这个方案,对于从事这个行业的朋友来说,如果你们用心看,仔细阅读,相信一定有非常大的帮助,对于你现在经营

大家好, 我是王启宾,很多客户和行业朋友都称呼我点子王。今天给大家分享的这个方案,对于从事这个行业的朋友来说,如果你们用心看,仔细阅读,相信一定有非常大的帮助,对于你现在经营过程中遇到的类似问题也会有不同的认识和启发。下面是方案的全部内容,马上分享给大家。如果大家有不明白的地方,也可以咨询我,在我时间方便的时候也将耐心的给大家解答。


他们渴望找到更多的人帮他们从厂家直接对接给消费者去进行销售,而且很多人也是尝试性去销售这样的酒,但是始终没有很好的销售方法,但是这种酒你只要真正让别人品尝到了,很多人还是很愿意接受的,那么接下来跟大家分享我的这位学生刚刚设计的一个价值千万的酒类营销策划方案,看看他是怎么把他酒厂里面的酒快速卖给消费者,快速打开市场。下面详细讲解:

首先第一个是设定会员资格,他先做一个会员产品出来去卖会员,那么到底用了一个什么样的方法去卖会员呢?他的会员主张是什么呢?

我们来看看这个主张对你来说有没有吸引力,“你只要花99元成会我们的会员,送你一个价值98块钱的温酒杯器,冬天来了你可以拿这个东西来温酒,还送你398元的千元品质白酒两瓶,然后你这99块钱还可以在本店无阻碍无门槛的买酒,并且还送你一个98元的温酒器一套”,这一套的话是一个礼品盒,非常高档。

这样的话,如果说从你身边的朋友开始入手,你去参加各种各样的酒局,在酒局上面先请他们品尝你的酒,让他们感受到你酒的品质,然后你推出一个这样的会员资格,你感觉你的朋友们要不要办理?

并且同时还送他两个特权:

第一个特权是五张这个抵扣券,这个抵扣券的金额50-70元不等,今后可以在这里消费买酒,并且只要他介绍个朋友来办这个会员卡,你就送他一瓶199元的这个酒,品质千元级别,但是市场价是199元1瓶,你只要介绍一个会员办卡,给他三张卡,他只要发给他的朋友,他的朋友拿卡来激活就可以了,这就是发动病毒裂变对不对?

那我们算一下我们这样做是赚了还是赔了呢?我们光卖会员其实都是赚钱的,399元的两瓶酒其实加在一起成本是30块钱,温酒器一个是20块钱,你送他一百元在本店消费的这个抵扣券,这个其实要么他会溢价消费,一百块钱他不够买一瓶酒。

如果说买一百块钱以内的酒的话,它的成本也就十块钱,也就是说你算他买一百块钱酒以内的,那么成本也就60块钱,但是你收了对方99块钱,你还赚39块钱,然后他介绍一个朋友你还送他一瓶酒,成本也就十几块钱,几个加在一起,也就是说你每卖一个会员你还能够赚到将近30块钱。

我们有的人可能对这个行情不太懂,怎么可能这么便宜?这么便宜的是什么酒?如果你懂这个行情的话你就知道其实市面上卖几百块钱一瓶的酒,他真正的厂家拿出来的话也就十几块钱一斤,加上这个裸瓶的包装,也就15块钱左右。

所以说大家就不要去争议这个事情,我们明白这个背后的原理就行了,这样直接从厂家出来的话,通过这样简单的操作,一个月时间圈了将近500个会员,就是通过在朋友与朋友的推荐和裂变,在朋友圈的酒局上面去让大家免费品酒,透过这种裂变的形式,这种朋友圈的形式来运作这个事情。各位,如果说我们一个会员赚30块钱,500个会员的话是不是赚到1万多块钱,但是这仅仅只是一个起步。

后续你联系了这500个会员持续供酒的话,后端的利润就很可观了。这个就叫做卖会员,也就是说通过这种方法去卖会员的时候,它能够测试你的产品能够销售出去,而且能够通过卖会员立刻赚到钱,更重要的是,能够锁定后端跟进长期消费,有了这个会员之后接下来是不是就可以卖项目了,各位把这个东西就可以当做一个项目去销售,招募更多的这个项目推广的这个合伙人,帮你去复制你的这种模式,那怎么去复制呢?

很简单他只要出一万块钱成为你的这个项目合伙人,那1万块钱他能够得到什么价值呢?

首先第一个送他1万块钱的酒,当然这个酒是没有折扣的酒,比如说是200块钱一瓶就送他50瓶酒,如果他本来要喝酒,本来要应酬那么这个1万块钱他就赚回来了。然后不仅送你1万块钱的酒,今后每卖一瓶酒出去,然后80%的利润都归你。

其实这个80%的利润是怎么算的呢?比如说我们这瓶酒的成本是20块钱,然后我们把它加价30块钱,把它加到50块钱,现在卖200块钱,也就是说我们加到50的话中间有150块钱的利润,那么这150块钱的利润80%是给他的,那这样你给他算的话利润还是很可观的。

就相当于他花了1万块钱代理了一个酒的赚钱的项目,而且有你这套会员锁定的模式,他就能够非常简单的在他的朋友圈里面去扩散,去裂变,或许你会问,你还加了30块钱,同时你还只给他80%的利润,那么,他去卖这个会员的时候是不是成本就很高了,其实,我们这里也考虑到了,然后送了他500个会员资格。

也就是说前面500个会员他可以去发展,每卖一个会员也让他赚30块钱,也就是500个会员发展出去的话,他马上就能够收到15000块钱,就能够把他投入的成本收回来,还能够赚到钱。当然你前面给了他一万块钱的酒对不对?相当于这样的项目对他来说诱惑力是非常大的,那么接下来他要怎么操作呢?

你送了1万块钱的酒,那这1万块钱的酒他就可以请朋友吃饭、唱歌或者去参与别人的酒局的时候自己带酒,然后他就把他的这个酒让别人去品尝就行了,别人一品尝后就推一个会员,这样的会员基本上是没法抗拒成交的。这样的话他就很容易去启动他这个项目,而且还给他一个没有风险的承诺,就是一年之后如果说你感觉你销不动,你做不动,你的会员卖不出去没关系,这1万块钱我退给你,这个酒相当于你免费喝了。

你感觉这个有没有吸引力,如果说你赚到钱了,你的会员卖出去了,第二年我们就不退了,就继续合作,各位,对于你来说有没有吸引力,你必须身边有这样的喝酒的资源,才会有吸引力。

我们很多人如果平时就不交际应酬,身边的朋友也不怎么喝酒,那可能对于你来说就没有太大的吸引力了,但是通过这个例子我们能够明白一点就是,当你前面的会员卖得很好的时候,你就能够把你卖会员的方式复制给别人,别人就可以当做一个项目来做,并且只要让他感觉这个项目对他来说没有任何风险,然后随随便便能够把这个钱赚回来,而且后续还有很大的想象空间,那么别人就很愿意去掏这个钱来给你进行合作,那20%就给帮你找项目合伙人的这个人。

这个时候你就把这个资格给卖出去了,也就是说你在这个项目合伙人的基础上,你再卖一个高级合伙人,他只要出5万块钱就可以去发展其他项目合伙人,每发展一个1万的项目合伙人,他就可以拿到5000或者4000块钱,他发展10个是不是钱就回来了,并且后续所有的卖酒他都可以占到20%的利润,这个对他来说是一个被动的收入,这就是你卖项目合伙人的一个资格,这个时候你这个架构起来后你的公司是不是就变得很值钱。

你的公司有了这套模式,有了这套架构你就可以卖股权去赚钱了,比如说你每卖一瓶酒出去,假如说卖瓶200块钱的酒,你的成本是20块钱,加到50块钱,你给了下面的高级合伙人,你中间是不是每一瓶还有30块钱的利润,那很简单,这30块钱的利润也是非常非常可观的。

这个时候你公司就可以拿出一定比例的股权去卖,给更多有资源的人跟你来合作。那么这些有资源的人他入股你的这个企业,他就能够帮助你去找到更多这样的高级合伙人,然后帮你去发展更多的高级合伙人,你这个盘子很快就可以玩大,这样的话,你就通过这一套方案你就能够收到上千万元。

在这里我还要说一个事情,有很多了解我的朋友都知道,有很多人想跟随我学习营销策划,想改变自己企业的命运,想让自己变得成功,但是也要根据自己的实际情况而定,因为我的工作大部分时间在设计方案,还有一部分时间在现场进行指导帮扶,剩下的时间才用来教学,所以关于跟我学习的问题,希望大家理解,学习的方式多种多样,除了找个好老师学习以外还可以通过其它方式学习,比如读书,看报,听音频,等等。不必拘于一格。

通过上面的这套营销策划方案大家可以看到,一次成功的营销策划需要有一套能够落地的执行策划方案,更需要能够落地的人和团队去现场帮扶,才能改变现状扭亏为盈。我设计的每一个方案我都会亲自去你那里现场帮扶指导,帮助你现场执行方案,帮助你对接资源,帮助你执行,帮助你直接落地。



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