: 0; color: #FFF; text-align: center; font-size: 15px; margin-top: 5px; padding: 0 40px; overflow: hidden; text-overflow: ellipsis; -webkit-box-orient: vertical; display: -webkit-box; -webkit-line-clamp: 2; line-height: 24px; height: 48px; } /*tab_buttons*/ .tab_buttons { margin-bottom: 10px; width: 100%; overflow: hidden; border-bottom: #e4e3e3 1px solid;/* position: relative; */ } .tab_buttons li { display: block; font-size: 16px; line-height: 40px; float: left; text-align: center;position: relative; cursor:pointer } .newsitem { display: none; } .newsitem:nth-child(1) { display: block; } /*tab_box*/ .whitebg { background: #fff; border-radius: 3px; padding: 20px; margin-bottom: 20px; overflow: hidden; } .tab_box { clear: both; position: relative; } .newslist { float: right; width: 66% } .newslist li { overflow: hidden; line-height: 32px; padding: 0 20px 10px 20px; } .newslist li a { height: 32px; } .newslist li img { width: 100% } .newslist li { height: 22px; } .newslist li:hover { height: 100%; background: #f7f7f7 } .newslist li:hover a { color: #000; font-weight: bold } .newslist li:hover i { background: #222; } .newslist li:nth-child(1) { height: 100%; background: #f7f7f7 } .newslist li:nth-child(1) a { color: #000; font-weight: bold } .newslist li:nth-child(1) i { background: #9a9a9a; } .newslist:hover li:nth-child(1) { height: 22px; background: none; } .newslist:hover li:nth-child(1) a { color: #333; font-weight: normal } .newslist:hover li:nth-child(1) i { background: #9a9a9a; } .newslist:hover li:nth-child(1):hover { height: 100%; background: #f7f7f7; } .newslist:hover li:nth-child(1):hover a { color: #000; font-weight: bold } .newslist:hover li:nth-child(1):hover i { background: #222; } .newslist p { line-height: 24px; font-size: 14px; overflow: hidden; text-overflow: ellipsis; -webkit-box-orient: vertical; display: -webkit-box; -webkit-line-clamp: 2; height: 48px; } .newspic { float: left; width: 32%; height: 218px; overflow: hidden; position: relative; } .newspic ul { overflow: hidden; } .newspic li { height: 100px; position: relative; background: rgba(0,0,0,1); overflow: hidden; margin-bottom: 10px; border-radius: 3px } .newspic li a { display: block; overflow: hidden } .newspic img { height: 100%; width: 100%; opacity: .7; -moz-transition: all .5s ease; -webkit-transition: all .5s ease; -ms-transition: all .5s ease; -o-transition: all .5s ease; transition: all .5s ease; transition: all 0.5s; } .newspic span { bottom: 0; position: absolute; bottom: 30%; left: 0; right: 0; color: #FFF; text-align: center; font-size: 15px; padding: 0 40px; overflow: hidden; text-overflow: ellipsis; -webkit-box-orient: vertical; display: -webkit-box; -webkit-line-clamp: 2; line-height: 22px; } .newspic li:hover img { opacity: .9; transform: scale(1.1); } .newsitem ul li i { display: block; width: 20px; height: 20px; background: #9a9a9a; float: left; margin-top: 6px; margin-right: 20px; position: relative; font-style: normal } .newsitem ul li i::before { position: absolute; left: 0; top: 0; font-size: 9px; color: #fff; line-height: 20px; width: 20px; text-align: center } .newsitem ul li:first-child i { background: #222; } .newsitem ul li:first-child i::before { content: "1"; } .newsitem ul li:nth-child(2) i::before { content: "2"; } .newsitem ul li:nth-child(3) i::before { content: "3"; } .newsitem ul li:nth-child(4) i::before { content: "4"; } .newsitem ul li:nth-child(5) i::before { content: "5"; } /*zhuanti*/ .zhuanti ul { overflow: hidden; padding: 10px 0 20px 10px; position: relative; } .zhuanti ul:before { content: ""; position: absolute; background: #fff; width: 1px; height: 100%; left: 10px } .zhuanti ul:after { content: ""; position: absolute; background: #fff; width: 100%; height: 1px; bottom: 20px; left: 0; } .zhuanti li { float: left; width: 27.6%; border-bottom: #eee 1px solid; border-left: #eee 1px solid; overflow: hidden; padding: 20px; -moz-transition: all .5s ease; -webkit-transition: all .5s ease; transition: all .5s ease; } .ztpic { width: 100%; height: 100px; overflow: hidden; border-radius: 3px; background: #CCC; display: block } .ztpic img { display: inline-block; width: 100%; min-height: 100%; height: auto; vertical-align: middle; transition: all .5s ease-out .1s; } .zhuanti li b { display: block; width: 100%; overflow: hidden; height: 30px; line-height: 30px; margin: 10px 0; text-overflow: ellipsis; white-space: nowrap; overflow: hidden; } .zhuanti li span { color: #999; overflow: hidden; text-overflow: ellipsis; -webkit-box-orient: vertical; display: -webkit-box; -webkit-line-clamp: 3; font-size: 14px; height: 62px; display: block;} .readmore { margin: 10px 0 0 0; color: #096; display: block; } .readmore:before { content: "+"; color: #063 } .zhuanti li:hover { background: #fff; box-shadow: #ccc 1px 1px 8px; } .zhuanti li:hover img { transform: scale(1.05) } /*bloglist*/ .bloglist ul { padding: 10px 0 0 } .bloglist li { overflow: hidden; margin-bottom: 20px; border-bottom: #eee 1px dashed; padding-bottom: 20px; position: relative; min-height: 120px; } .blogtitle { margin: 0 0 10px 0; font-size: 18px; overflow: hidden; } .bloglist li:hover .blogtitle a { color: #337ab7; } .blogtitle b { color: #F00 } a.viewmore { display: block; right: 10px; bottom: 20px; position: absolute; padding: 3px 10px; background: #12b7de; color: #fff; border-radius: 3px; } .blogpic { float: left; width: 23.2%; margin-right: 20px; display: block; overflow: hidden; border-radius: 3px; position: relative } .blogpic img{width:100%;} .blogpic i { display: block; position: absolute; top: 0; left: 0; z-index: 9; font-style: normal; padding: 3px 5px; background: rgba(18,182,221,.8); font-size: 14px; } .blogpic i a { color: #FFF } .bplist { display: block; overflow: hidden } .bplist a { display: block; float: left; width: 25%; overflow: hidden } .bplist a img { border-radius: 3px; width: 200px; height: 140px; -moz-transition: all .5s ease; -webkit-transition: all .5s ease; -ms-transition: all .5s ease; -o-transition: all .5s ease; transition: all .5s ease; transition: all 0.5s; } .bplist a img:hover { transform: scale(1.05) } .blogtext { font-size: 14px; color: #666; overflow: hidden; text-overflow: ellipsis; -webkit-box-orient: vertical; display: -webkit-box; -webkit-line-clamp: 3; margin-top: 20px } .bloginfo { margin-top: 20px; overflow: hidden; color: #999; line-height: 34px; } .bloginfo span { margin: 0 5px } .bloginfo span a { color: #096 } .avatar { position: relative; float: left; width: 30px; height: 30px; border-radius: 100%; padding: 2px; display: block; background: -webkit-linear-gradient(bottom left, rgba(0,153,255,.9), rgba(42,228,197,.7)); background: -o-linear-gradient(bottom left, rgba(0,153,255,.9), rgba(42,228,197,.7)); background: linear-gradient(to top right, rgba(0,153,255,.9), rgba(42,228,197,.7)); } .avatar img { width: 100%; border-radius: 50%; } .avatar::after { content: ""; position: absolute; background: url(/skin/jxhx/images/v.png) no-repeat; background-size: 12px; width: 12px; height: 12px; right: 0; bottom: 0 } /*links*/ .sqlink { float: right; margin-right: 10px; font-size: 14px } .sqlink a { color: #666 } .sqlink a:hover { color: #000; text-decoration: underline } .links ul { overflow: hidden; margin-top: 20px } .links li { display: inline-block; width: 50%; float: left; line-height: 30px; text-align: center } .links li a { display: block; } .links li:hover { background: #f7f7f7 } /*rbox*/ .rbox { width: 23.5%; float: right; overflow: hidden; } .card { box-shadow: 0px 1px 0px rgba(255,255,255,.1), inset 0px 1px 1px rgba(0,0,0,.7); border-radius: 3px; background: url(/skin/jxhx/images/quote-bg.png) no-repeat top right rgba(42,42,42,1); height: 260px; overflow: hidden; margin-bottom: 20px } .card h2 { font-size: 22px; margin: 10px; color: #89919a; font-weight: normal; padding-bottom: 10px; } .card p { font-size: 12px; padding: 0 0 0 20px; line-height: 28px; text-shadow: 0px 1px 2px rgba(0,0,0,.5); color: #d0d2d4; -webkit-animation: animations2 5s ease-in-out 5s; -moz-animation: animations2 5s ease-in-out 5s; -o-animation: animations2 5s ease-in-out 5s; -ms-animation: animations2 5s ease-in-out 5s; animation: animations2 5s ease-in-out 5s; } .linkmore { margin: 15px } .linkmore a img{width: 60%; margin-top: 10px;} .linkmore li { width: 25%; float: left } .linkmore li a { height: 53px; display: block; overflow: hidden; box-shadow: 0px 1px 0px rgba(255,255,255,.1), inset 0px 1px 1px rgba(0,0,0,.7); border-radius: 50%; margin: 0 5px; } .linkmore li a:hover { opacity: 0.5; } .iconfont { font-family: "iconfont" !important; font-size: 30px; font-style: normal; -webkit-font-smoothing: antialiased; text-align: center; line-height: 53px; -moz-osx-font-smoothing: grayscale; } .icon-youxiang:before { content: "e640"; } .icon-weixin:before { content: "e501"; } .icon---:before { content: "e607"; } .icon-zhuye:before { content: "e64b"; } a.iconfont.icon-zhuye { color: #ef5509; font-size: 36px; } a.iconfont.icon-youxiang { color: #FF991A; font-size: 28px; } a.iconfont.icon--- { color: #1296DB; } a.iconfont.icon-weixin { color: #07AF12; } #weixin { position: relative } #weixin i { display: block; position: absolute; bottom: 55px; right: 0 } #weixin i img { height: 100px; display: none } #weixin:hover i img { display: block } /*htitle*/ .htitle { font-size: 16px; line-height: 40px; border-bottom: 1px solid #eee; color: #484848; font-weight: normal; position: relative; margin-bottom: 10px; } .htitle:after { content: ""; position: absolute; width: 60px; height: 2px; content: ""; background: #000; left: 0; bottom: 0; -moz-transition: all .5s ease; -webkit-transition: all .5s ease; transition: all .5s ease; } .htitle:hover:after { width: 80px; } .hnav { float: right } .hnav a { display: block; margin-right: 10px; padding-right: 10px; float: left; position: relative } .hnav a:after { position: relative; content: "/"; right: -10px; bottom: 0; color: #ccc } .hnav a:last-child::after { content: "" } /*notice*/ .notice ul { padding-top: 18px } .notice li { font-size: 12px; line-height: 30px; margin-bottom: 12px; display: block; -moz-border-radius: 4px; border-radius: 4px; background: #f6f6f6; padding: 4px 12px 4px 30px; overflow: hidden; text-overflow: ellipsis; white-space: nowrap; position: relative; -moz-transition: all .2s ease; -webkit-transition: all .2s ease; transition: all .2s ease; } .notice li:before { position: absolute; content: ""; width: 3px; height: 3px; background: #000; border-radius: 10px; left: 15px; top: 20px } .notice li:hover { background: #f2f2f2; box-shadow: 0 0 10px #ccc; -moz-transition: all .2s ease; -webkit-transition: all .2s ease; transition: all .2s ease; } /*topnews*/ .topnews { display: block; margin: 20px 0; background: #000; position: relative; overflow: hidden; border-radius: 3px; max-height: 110px; } .topnews img { opacity: .7; width: 100%; } .topnews span { bottom: 0; position: absolute; bottom: 30%; left: 0; right: 0; color: #FFF; text-align: center; font-size: 15px; padding: 0 40px; overflow: hidden; text-overflow: ellipsis; -webkit-box-orient: vertical; display: -webkit-box; -webkit-line-clamp: 2; line-height: 22px; } .topnews:hover img { opacity: .9; transform: scale(1.1); } /*paihang*/ .paihang ul { overflow: hidden } .paihang ul li { height: 30px; line-height: 30px; margin-bottom: 10px; padding-left: 5px; text-overflow: ellipsis; white-space: nowrap; overflow: hidden; } .paihang ul li:nth-child(even) { background: #f6f6f6 } .paihang ul li i { display: block; width: 16px; height: 16px; background: #B1B1B1; float: left; margin-top: 8px; margin-right: 10px; position: relative; font-style: normal } .paihang ul li i::before { position: absolute; left: 0; top: 0; font-size: 9px; color: #fff; line-height: 16px; width: 16px; text-align: center } .paihang ul li:first-child i, .paihang ul li:nth-child(2) i, .paihang ul li:nth-child(3) i { background: #FF6600; } .paihang ul li:first-child i::before { content: "1"; } .paihang ul li:nth-child(2) i::before { content: "2"; } .paihang ul li:nth-child(3) i::before { content: "3"; } .paihang ul li:nth-child(4) i::before { content: "4"; } .paihang ul li:nth-child(5) i::before { content: "5"; } .paihang ul li:nth-child(6) i::before { content: "6"; } .paihang ul li:nth-child(7) i::before { content: "7"; } .paihang ul li:nth-child(8) i::before { content: "8"; } .paihang ul li:hover { -moz-transition: all .2s ease; -webkit-transition: all .2s ease; transition: all .2s ease; } /*tuijian*/ .tuijian ul { overflow: hidden; padding-top: 10px } .tuijian li { overflow: hidden; margin-bottom: 10px; height: 60px; } .tuijian li i { width: 70px; height: 70px; margin-right: 10px; overflow: hidden; display: block; float: left; } .tuijian li i img { height: 100%; width:100%; max-width: 100%; min-width: 100%; -moz-transition: all .5s ease; -webkit-transition: all .5s ease; -ms-transition: all .5s ease; -o-transition: all .5s ease; transition: all .5s ease; transition: all 0.5s; } .tuijian li p { margin-top: 10px; line-height: 20px; max-height: 40px; overflow: hidden; text-overflow: ellipsis; -webkit-box-orient: vertical; display: -webkit-box; -webkit-line-clamp: 2; font-size: 14px; } .tuijian li:hover { background: #f6f6f6; } .tuijian li:hover img { transform: scale(1.1); } /*ad*/ .ad ul { overflow: hidden; border-radius: 3px; } /*wenzi*/ .wenzi li { line-height: 22px; margin-bottom: 10px; position: relative; padding-left: 15px } .wenzi li:before { position: absolute; content: ""; width: 3px; height: 3px; background: #000; border-radius: 10px; left: 0px; top: 10px; } /*tongji*/ .tongji li { margin-bottom: 8px } .tongji li a { color: #096 } .tongji li a:hover { text-decoration: underline; color: #000 } .tongji_gzh { width: 80%; margin: auto; overflow: hidden; } .tongji_gzh img { width: 100% } /*footer*/ footer { background: #373D41; width: 100%; border-top: #00C1DE 10px solid; padding: 30px 0; color: #73777a; font-size: 14px; } .wxbox { overflow: hidden; float: left; margin-right: 20px } .wxbox li { float: left; margin: 0 10px; text-align: center } .wxbox img { height: 100px } .endnav b { font-size: 16px; color: #00c1de; } .endnav p { margin-bottom: 5px } footer a { color: #73777a; } footer a:hover { color: #00C1DE } .top { width: 40px; height: 40px; display: block; background: url(/skin/jxhx/images/top.png) no-repeat center #000; right: 20px; bottom: 10%; position: fixed } /* list.html */ .lanmu img { height: 100px; float: left; margin-right: 20px } .lanmu h1 { font-size: 22px; margin-bottom: 15px } .lanmu p { color: #666 } /* list2.html */ .liucheng ul { overflow: hidden; margin-top: 20px } .liucheng li { width: 33.3%; float: left; padding-bottom: 20px } .liucheng li section { display: block; margin: 0 15px; box-shadow: #e9eaed 1px 1px 5px; } .liucheng li h2 { font-size: 16px; line-height: 36px; background: #1c2327; color: #FFF; font-weight: normal; text-align: center; margin-bottom: 15px; } .liucheng li p { padding: 0 10px; font-size: 14px; line-height: 30px } .liucheng li p:last-child { padding-bottom: 15px } .liucheng li a:hover { color: #30a6de } .red { color: #F00 } #lc_weixin { position: relative } #lc_weixin i { display: block; position: absolute; bottom: 40px; right: 0; box-shadow: #e9eaed 1px 1px 5px; } #lc_weixin i img { height: 100px; display: none } #lc_weixin:hover i img { display: block } /*pagelist*/ .pagelist { text-align: center; color: #666; width: 100%; clear: both; margin: 0 0 10px; } .pagelist a { color: #666; margin: 0 5px 10px; padding: 5px 10px; background: #F7F7F7; display: inline-block; } .pagelist a:hover, .pagelist > b { color: #3690cf; color: #FFF; background: #1C2327; } .pagelist > b { padding: 5px 10px; } a.curPage { color: #19585d; font-weight: bold; } /*cloud*/ .cloud ul a { line-height: 24px; height: 24px; display: block; background: #999; float: left; padding: 3px 10px; margin: 10px 5px 0 0; border-radius: 3px; -moz-transition: all 0.5s; -webkit-transition: all 0.5s; -o-transition: all 0.5s; transition: all 0.5s; color: #FFF } .cloud ul a:nth-child(8n-7) { background: #8A9B0F } .cloud ul a:nth-child(8n-6) { background: #EB6841 } .cloud ul a:nth-child(8n-5) { background: #3FB8AF } .cloud ul a:nth-child(8n-4) { background: #FE4365 } .cloud ul a:nth-child(8n-3) { background: #FC9D9A } .cloud ul a:nth-child(8n-2) { background: #EDC951 } .cloud ul a:nth-child(8n-1) { background: #C8C8A9 } .cloud ul a:nth-child(8n) { background: #83AF9B } .cloud ul a:first-child { background: #036564 } .cloud ul a:last-child { background: #3299BB } .cloud ul a:hover { border-radius: 0; text-shadow: #000 1px 1px 1px } /* daohang.html */ .site_tj { overflow: hidden; padding-top: 20px } .site_tj li { width: 16.6%; float: left; text-align: center; line-height: 30px; margin-bottom: 10px; } .site_tj li a { border-radius: 3px; display: block; border: 1px solid #EBEBEB; margin: 0 5px; text-overflow: ellipsis; white-space: nowrap; overflow: hidden; } .site_tj li:hover a { box-shadow: 0 4px 10px -4px rgba(48, 63, 107, 0.20); background: #222; color: #fff } .site_yx li:nth-child(30n) { margin-bottom: 60px } /* about */ .about { overflow: hidden; background: url(/skin/jxhx/images/abbg.png) no-repeat right top #fff; padding: 20px 40px } .ab_box { overflow: hidden; margin: 20px 0; } .ab_box h3 { margin: 10px 0 10px; font-size: 18px; } .ab_box p { color: #666; margin-bottom: 5px } .avatar_pic { position: relative; float: left; margin-right: 10px; background: -webkit-linear-gradient(bottom left, rgba(0,153,255,.9), rgba(42,228,197,.7)); background: -o-linear-gradient(bottom left, rgba(0,153,255,.9), rgba(42,228,197,.7)); background: linear-gradient(to top right, rgba(0,153,255,.9), rgba(42,228,197,.7)); display: block; padding: 2px; width: 100px; border-radius: 50%; } .avatar_pic img { width: 100%; border-radius: 50%; } .avatar_pic:before { position: absolute; content: ""; background: url(/skin/jxhx/images/v.png) no-repeat; bottom: 0px; right: 10px; height: 24px; width: 24px; background-size: 24px; } .ab_dubai { margin-bottom: 15px; display: inline-block; } .ly_button { float: right; width: 100px; background: #000; text-align: center; border-radius: 3px; line-height: 30px } .ly_button a { color: #FFF } .gd_title { margin: 20px 0; font-size: 18px; background: url(/skin/jxhx/images/hline.png) no-repeat bottom right; width: 120px; clear: both; background-size: 40px; border-bottom: #000 1px dashed; padding-left: 10px; padding-bottom: 5px; display: inline-block; } .xinlu li { width: 25%; float: left; overflow: hidden; margin-bottom: 20px } .xinlu li a { display: block; margin: 0 10px; background: #f3f3f3; padding: 20px; } .xinlu li i { display: block; overflow: hidden; height: 120px; margin-bottom: 10px } .xinlu li i img { width: 100%; min-height: 120px; -moz-transition: all .5s ease; -webkit-transition: all .5s ease; -ms-transition: all .5s ease; -o-transition: all .5s ease; transition: all .5s ease; transition: all 0.5s; } .xinlu li i:hover img { transform: scale(1.1); } .xinlu li p { font-weight: bold; margin-bottom: 10px; text-overflow: ellipsis; white-space: nowrap; overflow: hidden; } .xinlu li span { color: #666; overflow: hidden; text-overflow: ellipsis; -webkit-box-orient: vertical; display: -webkit-box; -webkit-line-clamp: 3; font-size: 14px; height: 62px; } .myblog { overflow: hidden; clear: both } .myblog li { width: 20%; float: left; display: block; text-align: center; padding-bottom: 10px; position: relative; overflow: hidden } .myblog li:after { position: absolute; content: ""; right: 0; top: 0; background: #e9eaed; height: 100%; width: 1px; } .myblog li:last-child:after { content: none } .myblog li b { display: block; line-height: 30px; margin-bottom: 10px; } .buttons { display: block; margin: 10px auto; width: 130px; text-align: center; background: #00c1de; padding: 5px 0; border-radius: 3px; color: #fff; } .buttons:hover { color: #FFF } .myblog li:nth-child(even) .buttons { background: #F60 } .myblog p { margin-bottom: 10px } .qq_join li { float: left; width: 25%; } .qq_join li section { margin: 0 20px; box-shadow: #ccc 1px 1px 5px; padding: 10px; display: block; overflow: hidden } .qq_join li img { width: 90%; margin: auto; background: -webkit-linear-gradient(bottom left, rgba(0,153,255,.9), rgba(42,228,197,.7)); background: -o-linear-gradient(bottom left, rgba(0,153,255,.9), rgba(42,228,197,.7)); background: linear-gradient(to top right, rgba(0,153,255,.9), rgba(42,228,197,.7)); display: block; padding: 5px; } .qq_join li p { margin: 10px; } .qq_join li b { color: #019881; margin: 0 5px; } /* info.html */ .con_tilte { font-size: 22px; margin-top: 20px } .con_nav { float: right; font-size: 14px; color: #666 } .con_nav a { color: #666 } .con_nav a:hover { color: #000 } .con_info { color: #888888; border: 1px solid #F3F3F3; padding: 10px; margin: 10px auto 0; line-height: 23px; background: none repeat 0 0 #F6F6F6; } .con_info b { margin-right: 10px; color: #000; } .con_text { line-height: 24px; margin-top: 20px; } .con_text a { color: #09C;word-break: break-all; } .con_text a:hover { text-decoration: underline } .con_text p { margin: 15px 0; } .con_text img { display: block; max-width: 100% !important; height:auto !important; margin: auto } .price_info ul { padding-top: 15px; position: relative; overflow: hidden } .price_info p { margin-bottom: 5px } .price_info img { position: absolute; right: 20px; top: 0; width: 120px } .share { padding: 10px 20px; background: #f7f7f7; border-left: 3px solid #000; } .diggit { display: block; width: 160px; margin: 20px auto; background: #E2523A; color: #fff; box-shadow: 1px 2px 6px 0px rgba(0,0,0,.2); border-radius: 3px; line-height: 40px; text-align: center; } .diggit a { color: #fff } .diggit a:hover { text-decoration: none } .otherlink { margin: 10px 0; overflow: hidden } .otherlink li { position: relative; line-height: 26px; height: 26px; display: block; width: 50%; float: left; overflow: hidden; } .otherlink li a { display: block; margin-right: 30px; padding-left: 10px; } .otherlink li a:hover { text-decoration: underline; color: #000 } .otherlink li:before { position: absolute; content: ""; width: 3px; height: 3px; background: #000; border-radius: 10px; left: 0px; top: 12px; } .nextinfo a { color: #000 } .ad img { width: 100% } .xiangsi { margin-top: 20px; overflow: hidden } .xiangsi li { width: 25%; float: left; overflow: hidden; margin-bottom: 20px; padding-bottom: 10px; } .xiangsi a { display: block; margin: 0 5px; padding-bottom: 10px; box-shadow: #ececec 0px 2px 5px; } .xiangsi li i { display: block; overflow: hidden; height: 120px; margin-bottom: 10px; } .xiangsi li i img { width: 100%; min-height: 120px; -moz-transition: all .5s ease; 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点子王王启宾:如何经营好水果店怎么经营好一家水果店水果店如何吸引人流量

王启宾2019-11-30【营销策划活动推广方案】

简介实体店促销活动方案线上水果营销策划方案电商水果促销方案水果店营销技巧水果促销方案水果店开业活动方案水果店促销策划方案水果店促销活动方案水果蔬菜促销方案

实体店促销活动方案 线上水果营销策划方案 电商水果促销方案

水果店营销技巧 水果促销方案 水果店开业活动方案

水果店促销策划方案 水果店促销活动方案 水果蔬菜促销方案





大家好, 我是王启宾,很多客户和行业朋友都称呼我点子王。今天给大家分享的这个方案,对于从事这个行业的朋友来说,如果你们用心看,仔细阅读,相信一定有非常大的帮助,对于你现在经营过程中遇到的类似问题也会有不同的认识和启发。下面是方案的全部内容,马上分享给大家。如果大家有不明白的地方,也可以咨询我,在我时间方便的时候也将耐心的给大家解答。


这家水果店的老板是一名90后小伙叫张涛,在深圳龙华一个大型小区,开了一家水果店,面积不大,不足50平米,通过我给他设计的营销策划活动,就在一个星期内收款60万,而且一次性绑定了6000名客户,形成粘性消费,究竟是怎么做到的呢?

其实张涛在认识我之前,水果店生意不是很好,虽然这个小区规模很大,大概住了将近5万人,但是大大小小水果店也有7-8家,光是百果园就有3家,在这种激烈的市场竞争中,小伙水果店生意被大品牌稀释了。

张涛去年无意中看到了我的营销策划活动,于是联系到了我,经过和我的助理预约,来到我的公司,通过和我面对面的沟通,他说出了他的困惑,他最怕的是活动效果达不到,策划费怎么收,我告诉他:我策划的每一个策划方案都是按照实际效果收费的,即:前期策划服务费+按照方案活动营业额10%收取服务费用。同时结合实际情况,还可能会派驻专家老师到他店里帮助他落地,他对这种保姆式的合作方式非常满意。,于是,他请我给他设计了下面的营销策划方案,之后通过我几天的实地调研,发现这个小区非常好,人流量密集,有四个出口,张涛的水果店在人流量最大的出口。

既然不缺线下流量,那么就是利用怎样的营销手段促成交易了,接下来,我给张涛定制了一个营销方案,直接把百果园的生意都抢过来了,我利用了两大策略:非常规充值+线上生态闭环

接下来,我就把这两个营销策略分享给大家。

非常规充值

现在的充值主张是:

1:充值20元,既可以免费拿到一箱价值38元苹果,且16元还可以在门店继续消费。

2:充值200元,既可以免费拿到意向价值228元的奇异果,且再赠送一套精美的水果刀具,价值48元,最后,200元还可以在本店继续消费。

3:充值500元,既可以免费拿到一箱价值398元的车厘子,且在赠送一套价值168元的洗护套装。最后,500元还可以在本店做后续消费。

很多人会说,这个方案没什么特别的,你能做,别人的水果店也可以做,这样你的竞争力,和门槛很低,很快就会被别人模仿。所以,我还设置了一个后招。

貌似看起来,我们做这个充值活动是亏本的,其实我们是赚钱的,这点不用解释,做生意久的人都知道水果的利润。

下面,我要说的是,这个充值活动,一共吸引了6000人前来充值,7天时间充值金额超过了60万。

最为关键的一点是,我们把平台思维运用到了极致。

因为每个顾客充值都是在张涛的平台上,所以,张涛的平台,在一个星期时间,吸引了6000多用户假如,这就是一个闭环的商业生态。

张涛在自己的平台上,提供一些其他服务,比如代购一些生活用品,便利店服务,送货上门,这样,一方面增加了大家的便捷度,另一方面,又可以提高收入。

这个模式最大的收获,是通过会员卡长期绑定了用户的需求,通过自建平台和自建社群,将小区的住户中的需求,发挥到了极致。

大家要明白一个道理,每个小区,吃水果的总需求每天是差不错的,住户到他家卖水果,就不会到你家来买了。

所以,生意不好做,首先要思考的是,我们如何把客户长期留住。毫无疑问,充值就是最好的留客方式,但是,目前只能靠会员卡充值留住顾客,其实是远远不够的,因为很多顾客其实不会来线下实体店消费,他们都会通过在手机上下单,外卖员直接把水果送到家里,所以,干掉水果店的,不是你的竞争对手,而是互联网平台。

平台模式

通过一个星期的充值活动,我们自己的平台积累了6000人,这些人都是小区的住户,而且小区比较大,夏天天气热,很多人都不愿意出来,这样,我们抓住了这个需求,在平台上提供了水果送上门,除此之外,还开了线上便利店,同时还可以配送一些凉菜,这相当于张涛把小区其他业态门店做了整合,张涛利用平台,从中间赚差价。

如果你还不懂平台思维,以后的生意会越来越难做!

接下来,教大家一个逻辑,学会这个逻辑,你自己也会做快速盈利方案:

第一,我们在设计一个方案的时候,一定要考虑怎么把用于吸引进来,很多人做营销活动就是打折,促销,然后用个喇叭在吆喝,其实这种方法已经不适用今天的生意了。

我们一定要借用人性的弱点,来设计营销活动,你的充值主张出来,一定要吸引人,而且要给大家造成一种,不去充值就吃亏的感觉。

大部分在做充值主张的时候,都犯了一个错误,喜欢站在自己的角度思考,以为这样顾客会喜欢充值,其实顾客根本不在意,比方说你设置了充值50元送50元,这样对用户有吸引力吗?

我想大部分人都不会感冒,如果你改成充值50元,送价值100元的礼品,然后50元还可以在本店继续消费,而且这个100元价值的礼品,大家都知道是值100元,如果这个礼品在大家平时生活中都需要,那么你这个会员充值就会很有吸引力。

很多老板在设计会员充值,喜欢“欺骗用户”,说送一个价值1999元的礼品,结果用户到网上一查,成本才几十元,这样的充值活动,注定是失败的,因为这是在自欺欺人。

最后,大家一定要有跨界思维和平台思维,只有这样,才能够做大,走得更远,因为现在这个时代,卖产品已经不赚钱了,你一定要积累自己的粉丝,自己建立流量池,然后跨界赚钱,这才是一个商业模式的正确思路。



Tags:实体店促销活动方案   线上水果营销策划方案   电商水果促销方案   水果店营销技巧   水果促销方案   水果店开业活动方案   水果店促销策划方案   水果店促销活动方案   水果蔬菜促销方案  

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