: 0; color: #FFF; text-align: center; font-size: 15px; margin-top: 5px; padding: 0 40px; overflow: hidden; text-overflow: ellipsis; -webkit-box-orient: vertical; display: -webkit-box; -webkit-line-clamp: 2; line-height: 24px; height: 48px; } /*tab_buttons*/ .tab_buttons { margin-bottom: 10px; width: 100%; overflow: hidden; border-bottom: #e4e3e3 1px solid;/* position: relative; */ } .tab_buttons li { display: block; font-size: 16px; line-height: 40px; float: left; text-align: center;position: relative; cursor:pointer } .newsitem { display: none; } .newsitem:nth-child(1) { display: block; } /*tab_box*/ .whitebg { background: #fff; border-radius: 3px; padding: 20px; margin-bottom: 20px; overflow: hidden; } .tab_box { clear: both; position: relative; } .newslist { float: right; width: 66% } .newslist li { overflow: hidden; line-height: 32px; padding: 0 20px 10px 20px; } .newslist li a { height: 32px; } .newslist li img { width: 100% } .newslist li { height: 22px; } .newslist li:hover { height: 100%; background: #f7f7f7 } .newslist li:hover a { color: #000; font-weight: bold } .newslist li:hover i { background: #222; } .newslist li:nth-child(1) { height: 100%; background: #f7f7f7 } .newslist li:nth-child(1) a { color: #000; font-weight: bold } .newslist li:nth-child(1) i { background: #9a9a9a; } .newslist:hover li:nth-child(1) { height: 22px; background: none; } .newslist:hover li:nth-child(1) a { color: #333; font-weight: normal } .newslist:hover li:nth-child(1) i { background: #9a9a9a; } .newslist:hover li:nth-child(1):hover { height: 100%; background: #f7f7f7; } .newslist:hover li:nth-child(1):hover a { color: #000; font-weight: bold } .newslist:hover li:nth-child(1):hover i { background: #222; } .newslist p { line-height: 24px; font-size: 14px; overflow: hidden; text-overflow: ellipsis; -webkit-box-orient: vertical; display: -webkit-box; -webkit-line-clamp: 2; height: 48px; } .newspic { float: left; width: 32%; height: 218px; overflow: hidden; position: relative; } .newspic ul { overflow: hidden; } .newspic li { height: 100px; position: relative; background: rgba(0,0,0,1); overflow: hidden; margin-bottom: 10px; border-radius: 3px } .newspic li a { display: block; overflow: hidden } .newspic img { height: 100%; width: 100%; opacity: .7; -moz-transition: all .5s ease; -webkit-transition: all .5s ease; -ms-transition: all .5s ease; -o-transition: all .5s ease; transition: all .5s ease; transition: all 0.5s; } .newspic span { bottom: 0; position: absolute; bottom: 30%; left: 0; right: 0; color: #FFF; text-align: center; font-size: 15px; padding: 0 40px; overflow: hidden; text-overflow: ellipsis; -webkit-box-orient: vertical; display: -webkit-box; -webkit-line-clamp: 2; line-height: 22px; } .newspic li:hover img { opacity: .9; transform: scale(1.1); } .newsitem ul li i { display: block; width: 20px; height: 20px; background: #9a9a9a; float: left; margin-top: 6px; margin-right: 20px; position: relative; font-style: normal } .newsitem ul li i::before { position: absolute; left: 0; top: 0; font-size: 9px; color: #fff; line-height: 20px; width: 20px; text-align: center } .newsitem ul li:first-child i { background: #222; } .newsitem ul li:first-child i::before { content: "1"; } .newsitem ul li:nth-child(2) i::before { content: "2"; } .newsitem ul li:nth-child(3) i::before { content: "3"; } .newsitem ul li:nth-child(4) i::before { content: "4"; } .newsitem ul li:nth-child(5) i::before { content: "5"; } /*zhuanti*/ .zhuanti ul { overflow: hidden; padding: 10px 0 20px 10px; position: relative; } .zhuanti ul:before { content: ""; position: absolute; background: #fff; width: 1px; height: 100%; left: 10px } .zhuanti ul:after { content: ""; position: absolute; background: #fff; width: 100%; height: 1px; bottom: 20px; left: 0; } .zhuanti li { float: left; width: 27.6%; border-bottom: #eee 1px solid; border-left: #eee 1px solid; overflow: hidden; padding: 20px; -moz-transition: all .5s ease; -webkit-transition: all .5s ease; transition: all .5s ease; } .ztpic { width: 100%; height: 100px; overflow: hidden; border-radius: 3px; background: #CCC; display: block } .ztpic img { display: inline-block; width: 100%; min-height: 100%; height: auto; vertical-align: middle; transition: all .5s ease-out .1s; } .zhuanti li b { display: block; width: 100%; overflow: hidden; height: 30px; line-height: 30px; margin: 10px 0; text-overflow: ellipsis; white-space: nowrap; overflow: hidden; } .zhuanti li span { color: #999; overflow: hidden; text-overflow: ellipsis; -webkit-box-orient: vertical; display: -webkit-box; -webkit-line-clamp: 3; font-size: 14px; height: 62px; display: block;} .readmore { margin: 10px 0 0 0; color: #096; display: block; } .readmore:before { content: "+"; color: #063 } .zhuanti li:hover { background: #fff; box-shadow: #ccc 1px 1px 8px; } .zhuanti li:hover img { transform: scale(1.05) } /*bloglist*/ .bloglist ul { padding: 10px 0 0 } .bloglist li { overflow: hidden; margin-bottom: 20px; border-bottom: #eee 1px dashed; padding-bottom: 20px; position: relative; min-height: 120px; } .blogtitle { margin: 0 0 10px 0; font-size: 18px; overflow: hidden; } .bloglist li:hover .blogtitle a { color: #337ab7; } .blogtitle b { color: #F00 } a.viewmore { display: block; right: 10px; bottom: 20px; position: absolute; padding: 3px 10px; background: #12b7de; color: #fff; border-radius: 3px; } .blogpic { float: left; width: 23.2%; margin-right: 20px; display: block; overflow: hidden; border-radius: 3px; position: relative } .blogpic img{width:100%;} .blogpic i { display: block; position: absolute; top: 0; left: 0; z-index: 9; font-style: normal; padding: 3px 5px; background: rgba(18,182,221,.8); font-size: 14px; } .blogpic i a { color: #FFF } .bplist { display: block; overflow: hidden } .bplist a { display: block; float: left; width: 25%; overflow: hidden } .bplist a img { border-radius: 3px; width: 200px; height: 140px; -moz-transition: all .5s ease; -webkit-transition: all .5s ease; -ms-transition: all .5s ease; -o-transition: all .5s ease; transition: all .5s ease; transition: all 0.5s; } .bplist a img:hover { transform: scale(1.05) } .blogtext { font-size: 14px; color: #666; overflow: hidden; text-overflow: ellipsis; -webkit-box-orient: vertical; display: -webkit-box; -webkit-line-clamp: 3; margin-top: 20px } .bloginfo { margin-top: 20px; overflow: hidden; color: #999; line-height: 34px; } .bloginfo span { margin: 0 5px } .bloginfo span a { color: #096 } .avatar { position: relative; float: left; width: 30px; height: 30px; border-radius: 100%; padding: 2px; display: block; background: -webkit-linear-gradient(bottom left, rgba(0,153,255,.9), rgba(42,228,197,.7)); background: -o-linear-gradient(bottom left, rgba(0,153,255,.9), rgba(42,228,197,.7)); background: linear-gradient(to top right, rgba(0,153,255,.9), rgba(42,228,197,.7)); } .avatar img { width: 100%; border-radius: 50%; } .avatar::after { content: ""; position: absolute; background: url(/skin/jxhx/images/v.png) no-repeat; background-size: 12px; width: 12px; height: 12px; right: 0; bottom: 0 } /*links*/ .sqlink { float: right; margin-right: 10px; font-size: 14px } .sqlink a { color: #666 } .sqlink a:hover { color: #000; text-decoration: underline } .links ul { overflow: hidden; margin-top: 20px } .links li { display: inline-block; width: 50%; float: left; line-height: 30px; text-align: center } .links li a { display: block; } .links li:hover { background: #f7f7f7 } /*rbox*/ .rbox { width: 23.5%; float: right; overflow: hidden; } .card { box-shadow: 0px 1px 0px rgba(255,255,255,.1), inset 0px 1px 1px rgba(0,0,0,.7); border-radius: 3px; background: url(/skin/jxhx/images/quote-bg.png) no-repeat top right rgba(42,42,42,1); height: 260px; overflow: hidden; margin-bottom: 20px } .card h2 { font-size: 22px; margin: 10px; color: #89919a; font-weight: normal; padding-bottom: 10px; } .card p { font-size: 12px; padding: 0 0 0 20px; line-height: 28px; text-shadow: 0px 1px 2px rgba(0,0,0,.5); color: #d0d2d4; -webkit-animation: animations2 5s ease-in-out 5s; -moz-animation: animations2 5s ease-in-out 5s; -o-animation: animations2 5s ease-in-out 5s; -ms-animation: animations2 5s ease-in-out 5s; animation: animations2 5s ease-in-out 5s; } .linkmore { margin: 15px } .linkmore a img{width: 60%; margin-top: 10px;} .linkmore li { width: 25%; float: left } .linkmore li a { height: 53px; display: block; overflow: hidden; box-shadow: 0px 1px 0px rgba(255,255,255,.1), inset 0px 1px 1px rgba(0,0,0,.7); border-radius: 50%; margin: 0 5px; } .linkmore li a:hover { opacity: 0.5; } .iconfont { font-family: "iconfont" !important; font-size: 30px; font-style: normal; -webkit-font-smoothing: antialiased; text-align: center; line-height: 53px; -moz-osx-font-smoothing: grayscale; } .icon-youxiang:before { content: "e640"; } .icon-weixin:before { content: "e501"; } .icon---:before { content: "e607"; } .icon-zhuye:before { content: "e64b"; } a.iconfont.icon-zhuye { color: #ef5509; font-size: 36px; } a.iconfont.icon-youxiang { color: #FF991A; font-size: 28px; } a.iconfont.icon--- { color: #1296DB; } a.iconfont.icon-weixin { color: #07AF12; } #weixin { position: relative } #weixin i { display: block; position: absolute; bottom: 55px; right: 0 } #weixin i img { height: 100px; display: none } #weixin:hover i img { display: block } /*htitle*/ .htitle { font-size: 16px; line-height: 40px; border-bottom: 1px solid #eee; color: #484848; font-weight: normal; position: relative; margin-bottom: 10px; } .htitle:after { content: ""; position: absolute; width: 60px; height: 2px; content: ""; background: #000; left: 0; bottom: 0; -moz-transition: all .5s ease; -webkit-transition: all .5s ease; transition: all .5s ease; } .htitle:hover:after { width: 80px; } .hnav { float: right } .hnav a { display: block; margin-right: 10px; padding-right: 10px; float: left; position: relative } .hnav a:after { position: relative; content: "/"; right: -10px; bottom: 0; color: #ccc } .hnav a:last-child::after { content: "" } /*notice*/ .notice ul { padding-top: 18px } .notice li { font-size: 12px; line-height: 30px; margin-bottom: 12px; display: block; -moz-border-radius: 4px; border-radius: 4px; background: #f6f6f6; padding: 4px 12px 4px 30px; overflow: hidden; text-overflow: ellipsis; white-space: nowrap; position: relative; -moz-transition: all .2s ease; -webkit-transition: all .2s ease; transition: all .2s ease; } .notice li:before { position: absolute; content: ""; width: 3px; height: 3px; background: #000; border-radius: 10px; left: 15px; top: 20px } .notice li:hover { background: #f2f2f2; box-shadow: 0 0 10px #ccc; -moz-transition: all .2s ease; -webkit-transition: all .2s ease; transition: all .2s ease; } /*topnews*/ .topnews { display: block; margin: 20px 0; background: #000; position: relative; overflow: hidden; border-radius: 3px; max-height: 110px; } .topnews img { opacity: .7; width: 100%; } .topnews span { bottom: 0; position: absolute; bottom: 30%; left: 0; right: 0; color: #FFF; text-align: center; font-size: 15px; padding: 0 40px; overflow: hidden; text-overflow: ellipsis; -webkit-box-orient: vertical; display: -webkit-box; -webkit-line-clamp: 2; line-height: 22px; } .topnews:hover img { opacity: .9; transform: scale(1.1); } /*paihang*/ .paihang ul { overflow: hidden } .paihang ul li { height: 30px; line-height: 30px; margin-bottom: 10px; padding-left: 5px; text-overflow: ellipsis; white-space: nowrap; overflow: hidden; } .paihang ul li:nth-child(even) { background: #f6f6f6 } .paihang ul li i { display: block; width: 16px; height: 16px; background: #B1B1B1; float: left; margin-top: 8px; margin-right: 10px; position: relative; font-style: normal } .paihang ul li i::before { position: absolute; left: 0; top: 0; font-size: 9px; color: #fff; line-height: 16px; width: 16px; text-align: center } .paihang ul li:first-child i, .paihang ul li:nth-child(2) i, .paihang ul li:nth-child(3) i { background: #FF6600; } .paihang ul li:first-child i::before { content: "1"; } .paihang ul li:nth-child(2) i::before { content: "2"; } .paihang ul li:nth-child(3) i::before { content: "3"; } .paihang ul li:nth-child(4) i::before { content: "4"; } .paihang ul li:nth-child(5) i::before { content: "5"; } .paihang ul li:nth-child(6) i::before { content: "6"; } .paihang ul li:nth-child(7) i::before { content: "7"; } .paihang ul li:nth-child(8) i::before { content: "8"; } .paihang ul li:hover { -moz-transition: all .2s ease; -webkit-transition: all .2s ease; transition: all .2s ease; } /*tuijian*/ .tuijian ul { overflow: hidden; padding-top: 10px } .tuijian li { overflow: hidden; margin-bottom: 10px; height: 60px; } .tuijian li i { width: 70px; height: 70px; margin-right: 10px; overflow: hidden; display: block; float: left; } .tuijian li i img { height: 100%; width:100%; max-width: 100%; min-width: 100%; -moz-transition: all .5s ease; -webkit-transition: all .5s ease; -ms-transition: all .5s ease; -o-transition: all .5s ease; transition: all .5s ease; transition: all 0.5s; } .tuijian li p { margin-top: 10px; line-height: 20px; max-height: 40px; overflow: hidden; text-overflow: ellipsis; -webkit-box-orient: vertical; display: -webkit-box; -webkit-line-clamp: 2; font-size: 14px; } .tuijian li:hover { background: #f6f6f6; } .tuijian li:hover img { transform: scale(1.1); } /*ad*/ .ad ul { overflow: hidden; border-radius: 3px; } /*wenzi*/ .wenzi li { line-height: 22px; margin-bottom: 10px; position: relative; padding-left: 15px } .wenzi li:before { position: absolute; content: ""; width: 3px; height: 3px; background: #000; border-radius: 10px; left: 0px; top: 10px; } /*tongji*/ .tongji li { margin-bottom: 8px } .tongji li a { color: #096 } .tongji li a:hover { text-decoration: underline; color: #000 } .tongji_gzh { width: 80%; margin: auto; overflow: hidden; } .tongji_gzh img { width: 100% } /*footer*/ footer { background: #373D41; width: 100%; border-top: #00C1DE 10px solid; padding: 30px 0; color: #73777a; font-size: 14px; } .wxbox { overflow: hidden; float: left; margin-right: 20px } .wxbox li { float: left; margin: 0 10px; text-align: center } .wxbox img { height: 100px } .endnav b { font-size: 16px; color: #00c1de; } .endnav p { margin-bottom: 5px } footer a { color: #73777a; } footer a:hover { color: #00C1DE } .top { width: 40px; height: 40px; display: block; background: url(/skin/jxhx/images/top.png) no-repeat center #000; right: 20px; bottom: 10%; position: fixed } /* list.html */ .lanmu img { height: 100px; float: left; margin-right: 20px } .lanmu h1 { font-size: 22px; margin-bottom: 15px } .lanmu p { color: #666 } /* list2.html */ .liucheng ul { overflow: hidden; margin-top: 20px } .liucheng li { width: 33.3%; float: left; padding-bottom: 20px } .liucheng li section { display: block; margin: 0 15px; box-shadow: #e9eaed 1px 1px 5px; } .liucheng li h2 { font-size: 16px; line-height: 36px; background: #1c2327; color: #FFF; font-weight: normal; text-align: center; margin-bottom: 15px; } .liucheng li p { padding: 0 10px; font-size: 14px; line-height: 30px } .liucheng li p:last-child { padding-bottom: 15px } .liucheng li a:hover { color: #30a6de } .red { color: #F00 } #lc_weixin { position: relative } #lc_weixin i { display: block; position: absolute; bottom: 40px; right: 0; box-shadow: #e9eaed 1px 1px 5px; } #lc_weixin i img { height: 100px; display: none } #lc_weixin:hover i img { display: block } /*pagelist*/ .pagelist { text-align: center; color: #666; width: 100%; clear: both; margin: 0 0 10px; } .pagelist a { color: #666; margin: 0 5px 10px; padding: 5px 10px; background: #F7F7F7; display: inline-block; } .pagelist a:hover, .pagelist > b { color: #3690cf; color: #FFF; background: #1C2327; } .pagelist > b { padding: 5px 10px; } a.curPage { color: #19585d; font-weight: bold; } /*cloud*/ .cloud ul a { line-height: 24px; height: 24px; display: block; background: #999; float: left; padding: 3px 10px; margin: 10px 5px 0 0; border-radius: 3px; -moz-transition: all 0.5s; -webkit-transition: all 0.5s; -o-transition: all 0.5s; transition: all 0.5s; color: #FFF } .cloud ul a:nth-child(8n-7) { background: #8A9B0F } .cloud ul a:nth-child(8n-6) { background: #EB6841 } .cloud ul a:nth-child(8n-5) { background: #3FB8AF } .cloud ul a:nth-child(8n-4) { background: #FE4365 } .cloud ul a:nth-child(8n-3) { background: #FC9D9A } .cloud ul a:nth-child(8n-2) { background: #EDC951 } .cloud ul a:nth-child(8n-1) { background: #C8C8A9 } .cloud ul a:nth-child(8n) { background: #83AF9B } .cloud ul a:first-child { background: #036564 } .cloud ul a:last-child { background: #3299BB } .cloud ul a:hover { border-radius: 0; text-shadow: #000 1px 1px 1px } /* daohang.html */ .site_tj { overflow: hidden; padding-top: 20px } .site_tj li { width: 16.6%; float: left; text-align: center; line-height: 30px; margin-bottom: 10px; } .site_tj li a { border-radius: 3px; display: block; border: 1px solid #EBEBEB; margin: 0 5px; text-overflow: ellipsis; white-space: nowrap; overflow: hidden; } .site_tj li:hover a { box-shadow: 0 4px 10px -4px rgba(48, 63, 107, 0.20); background: #222; color: #fff } .site_yx li:nth-child(30n) { margin-bottom: 60px } /* about */ .about { overflow: hidden; background: url(/skin/jxhx/images/abbg.png) no-repeat right top #fff; padding: 20px 40px } .ab_box { overflow: hidden; margin: 20px 0; } .ab_box h3 { margin: 10px 0 10px; font-size: 18px; } .ab_box p { color: #666; margin-bottom: 5px } .avatar_pic { position: relative; float: left; margin-right: 10px; background: -webkit-linear-gradient(bottom left, rgba(0,153,255,.9), rgba(42,228,197,.7)); background: -o-linear-gradient(bottom left, rgba(0,153,255,.9), rgba(42,228,197,.7)); background: linear-gradient(to top right, rgba(0,153,255,.9), rgba(42,228,197,.7)); display: block; padding: 2px; width: 100px; border-radius: 50%; } .avatar_pic img { width: 100%; border-radius: 50%; } .avatar_pic:before { position: absolute; content: ""; background: url(/skin/jxhx/images/v.png) no-repeat; bottom: 0px; right: 10px; height: 24px; width: 24px; background-size: 24px; } .ab_dubai { margin-bottom: 15px; display: inline-block; } .ly_button { float: right; width: 100px; background: #000; text-align: center; border-radius: 3px; line-height: 30px } .ly_button a { color: #FFF } .gd_title { margin: 20px 0; font-size: 18px; background: url(/skin/jxhx/images/hline.png) no-repeat bottom right; width: 120px; clear: both; background-size: 40px; border-bottom: #000 1px dashed; padding-left: 10px; padding-bottom: 5px; display: inline-block; } .xinlu li { width: 25%; float: left; overflow: hidden; margin-bottom: 20px } .xinlu li a { display: block; margin: 0 10px; background: #f3f3f3; padding: 20px; } .xinlu li i { display: block; overflow: hidden; height: 120px; margin-bottom: 10px } .xinlu li i img { width: 100%; min-height: 120px; -moz-transition: all .5s ease; -webkit-transition: all .5s ease; -ms-transition: all .5s ease; -o-transition: all .5s ease; transition: all .5s ease; transition: all 0.5s; } .xinlu li i:hover img { transform: scale(1.1); } .xinlu li p { font-weight: bold; margin-bottom: 10px; text-overflow: ellipsis; white-space: nowrap; overflow: hidden; } .xinlu li span { color: #666; overflow: hidden; text-overflow: ellipsis; -webkit-box-orient: vertical; display: -webkit-box; -webkit-line-clamp: 3; font-size: 14px; height: 62px; } .myblog { overflow: hidden; clear: both } .myblog li { width: 20%; float: left; display: block; text-align: center; padding-bottom: 10px; position: relative; overflow: hidden } .myblog li:after { position: absolute; content: ""; right: 0; top: 0; background: #e9eaed; height: 100%; width: 1px; } .myblog li:last-child:after { content: none } .myblog li b { display: block; line-height: 30px; margin-bottom: 10px; } .buttons { display: block; margin: 10px auto; width: 130px; text-align: center; background: #00c1de; padding: 5px 0; border-radius: 3px; color: #fff; } .buttons:hover { color: #FFF } .myblog li:nth-child(even) .buttons { background: #F60 } .myblog p { margin-bottom: 10px } .qq_join li { float: left; width: 25%; } .qq_join li section { margin: 0 20px; box-shadow: #ccc 1px 1px 5px; padding: 10px; display: block; overflow: hidden } .qq_join li img { width: 90%; margin: auto; background: -webkit-linear-gradient(bottom left, rgba(0,153,255,.9), rgba(42,228,197,.7)); background: -o-linear-gradient(bottom left, rgba(0,153,255,.9), rgba(42,228,197,.7)); background: linear-gradient(to top right, rgba(0,153,255,.9), rgba(42,228,197,.7)); display: block; padding: 5px; } .qq_join li p { margin: 10px; } .qq_join li b { color: #019881; margin: 0 5px; } /* info.html */ .con_tilte { font-size: 22px; margin-top: 20px } .con_nav { float: right; font-size: 14px; color: #666 } .con_nav a { color: #666 } .con_nav a:hover { color: #000 } .con_info { color: #888888; border: 1px solid #F3F3F3; padding: 10px; margin: 10px auto 0; line-height: 23px; background: none repeat 0 0 #F6F6F6; } .con_info b { margin-right: 10px; color: #000; } .con_text { line-height: 24px; margin-top: 20px; } .con_text a { color: #09C;word-break: break-all; } .con_text a:hover { text-decoration: underline } .con_text p { margin: 15px 0; } .con_text img { display: block; max-width: 100% !important; height:auto !important; margin: auto } .price_info ul { padding-top: 15px; position: relative; overflow: hidden } .price_info p { margin-bottom: 5px } .price_info img { position: absolute; right: 20px; top: 0; width: 120px } .share { padding: 10px 20px; background: #f7f7f7; border-left: 3px solid #000; } .diggit { display: block; width: 160px; margin: 20px auto; background: #E2523A; color: #fff; box-shadow: 1px 2px 6px 0px rgba(0,0,0,.2); border-radius: 3px; line-height: 40px; text-align: center; } .diggit a { color: #fff } .diggit a:hover { text-decoration: none } .otherlink { margin: 10px 0; overflow: hidden } .otherlink li { position: relative; line-height: 26px; height: 26px; display: block; width: 50%; float: left; overflow: hidden; } .otherlink li a { display: block; margin-right: 30px; padding-left: 10px; } .otherlink li a:hover { text-decoration: underline; color: #000 } .otherlink li:before { position: absolute; content: ""; width: 3px; height: 3px; background: #000; border-radius: 10px; left: 0px; top: 12px; } .nextinfo a { color: #000 } .ad img { width: 100% } .xiangsi { margin-top: 20px; overflow: hidden } .xiangsi li { width: 25%; float: left; overflow: hidden; margin-bottom: 20px; padding-bottom: 10px; } .xiangsi a { display: block; margin: 0 5px; padding-bottom: 10px; box-shadow: #ececec 0px 2px 5px; } .xiangsi li i { display: block; overflow: hidden; height: 120px; margin-bottom: 10px; } .xiangsi li i img { width: 100%; min-height: 120px; -moz-transition: all .5s ease; 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点子王王启宾:酒店吸引顾客淡季如何吸引顾客如何才能提高酒店吸引顾客的收益酒店吸引顾客服务100个金点子

王启宾2019-11-30【营销策划活动推广方案】

简介酒店淡季如何吸引顾客酒店吸引客人的新点子十条提高酒店入住率提高酒店收益的点子酒店前台哪些创新服务酒店创新服务的好点子

酒店淡季如何吸引顾客_酒店吸引客人的新点子

十条提高酒店入住率_提高酒店收益的点子

酒店前台哪些创新服务_酒店创新服务的好点子





大家好, 我是王启宾,很多客户和行业朋友都称呼我点子王。今天给大家分享的这个方案,对于从事这个行业的朋友来说,如果你们用心看,仔细阅读,相信一定有非常大的帮助,对于你现在经营过程中遇到的类似问题也会有不同的认识和启发。下面是方案的全部内容,马上分享给大家。如果大家有不明白的地方,也可以咨询我,在我时间方便的时候也将耐心的给大家解答。


最近很多酒店老板,问我酒店怎么做营销推广,让生意火爆起来,针对这个问题,我给大家分享一个实操案例:

做过酒店的朋友都知道,这是一个非常注重客户体验的行业,因为如果服务不好,顾客就不会来第二次了,所以,酒店最好的营销,不是去推广,而是从服务做起。只要服务做好了,才会有回头客。

生意不好的酒店,需要花费大量人力、物力去做宣传和推广,生意火爆的酒店,也想着赚更多,如何拓展其他收益,下面给大家分享的一个案例,就是利用了话题营销和跨界思维,将一家生意很好的酒店,营业额还翻了6倍的案例,下面直接分享干货:

首先,一家生意很好的酒店,必定有一整套的经营管理流程,比如说客房服务员整理一个房间的时间,严格控制在6-12分钟。钟点房的营收占整个房晚营收的比例是否超过25%,商务团体总消费占到酒店总营业的百分比是否超过35%。还有,酒店会根据每天的客流情况设置科学的定价,以及及时与OTA方面互动,修改当下的营销策略。

最后,我要告诉大家的是,一家酒店的绝大部分收益,其实是商务团体客带来的。

有一位在深圳开酒店的老板秦总,秦总是广东人,经营酒店有20年了,几年前他认识我以后,首先来到我公司和我进行了面对面的深入沟通,通过沟通,他说出了他的困惑,他最怕的是活动效果达不到,策划费怎么收,我告诉他:我策划的每一个策划方案都是按照实际效果收费的,即:前期策划服务费+按照方案活动营业额10%收取服务费用。同时结合实际情况,还可能会派驻专家老师到他店里帮助他落地,他对这种保姆式的合作方式非常满意。,

经过前期的市场调研,我发现他的酒店档次差不多是四星级,这家酒店最大的优势,就是有一个500平米的无柱会议室,因为是豪华装修,配置也非常好,所以对外报价使用一天的费用是8000元。

秦总的酒店位置非常不错,在核心商圈,周围有高铁站和国际会展中心,距离机场也只有30分钟的车程。可是秦总的会议室出租率一直不高,一个月只能出租5-8天,大部分时间都是空闲的,发现周边有大大小小30多家酒店,规模档次和秦总一样的酒店就超过10家,而会议室的报价,都比秦总的酒店低。这就是问题所在。

那么如何提升秦总酒店的经营业绩呢?

根据调研报告,我给他设计了一个综合解决方案:资源整合+互联网思维+免费模式+会员模式

第一步:把酒店会议室价格设置为免费,但免费的前提条件是,需要充值5万元,这5万元可以用于酒店任意消费。

很多人没接触过商务团体客户,所以不知道这5万元客户到底愿不愿意充值,我告诉大家,就算是10万元,客户都愿意充值。我们算一笔账就明白了:

首先,一个200人的商务团体入住酒店,需要100间标双。那么按照住3个晚上计算,每间房的单价是500元,这比费用就是15万。

其次,每天消费两餐,一天就是40桌,一桌消费2000元计算,就是24万。

那么这批团体客的总消费就是39万。

所以,会议室价格免费,就是为了吸引这批团体客入驻自己酒店的手段而已。

第二步:车接车送服务

39万的生意,竞争肯定大,很多家酒店都使出浑身解数,都想把客户接到自己酒店,可是我让秦总推出了第二个优惠方案,不仅会议室免费使用,我们还提供免费的大巴车接送服务。

客户其实心里有一笔账,如果自己在深圳租车,一个大巴车一天至少需要2000元的费用,按照限载56名计算,那么至少需要4台大巴车,一天的费用8000元,3天费用就是24000元。

而秦总有自己的车队,三天成本不会超过10000元。

所以,这个方案已经推出,客户直接就签合同了,愿意把团客安排到我们酒店。

最后,给大家算一笔账,这批团客创造了39万的消费,酒店有60%以上的毛利,同时会议室空着也是空着,车队成本才1万元,等于说酒店只花了1万元,就赚到了24万的利润。

那么,这个时候,很多人会问,这种优质的商务团体客,你们是如何找到的。

下面传授大家一个秘诀,就是利用互联网思维:

如果还在用传统思维开发客户,你根本找不到优质客户,因为太多酒店销售员跟你采取一样的方法了,电话打到客户那里,已经是被骚扰很多次了,客户接了电话自然不耐烦。

我们要转变思维,让客户来找自己,这样才是最高级的销售员做的事情。

首先,我让秦总手下的一个销售经理,按照我的方法,全网注册了自媒体,然后通过投放一些酒店会议室免费的资讯,看准时机,一般是深圳某个大型展会,来临前一个月就开始大肆传播,造成一个轰动效应。营造一个事件营销的效果,让大家都知道你这家酒店会议室免费,车接车送等多种优质服务。

这时候,有需求的客户就会主动来与酒店联系,这个时候,销售部门对接就可以了。

免费就好像是鱼饵,只要你的免费对客户有足够吸引力,你就可以吸引到客户,现在不是“酒香不怕巷子深”的年代了,现在需要主动出击,展示自己的优点和魅力,才会吸引一些精准的客户。

这个方案到这里还没有结束,因为这个优质客户明年肯定还回来深圳参展,还是需要住酒店,这时候,酒店要做好两件事情;

第一,给客户送礼物,酒店全体服务人员欢送团体客户,让客户感动,让客户有一种,酒店就是自己家的感觉。

第二,送一张车队免费服务券,明年再来深圳,我们同样派车来接您的团队。

第三,让客户充值2万元,然后送一张金卡,凭借金卡,会议室可以终生免费使用,并且2万元可以用于酒店任何消费,然后再赠送价值2万元的便当,因为客户赶飞机,所以还没来得及吃饭,你把这200人的饭都做好了,同时还打包好了。试问客户还有理由决绝你这个会员套餐吗?

这是不是轻松锁定了这个客户,明年还会来你的酒店消费。如此循环,经过我的后期回访,秦总说这个团体客户,每一年都会来自己酒店消费。这几年时间,光这一个客户,就给酒店创造了100多万的净利润。

本次活动策划持续时间较长,但仅仅前期收入就超过160万元,效果非常好。

最后总结一下这个方案的成功的核心因素:

首先是互联网思维,吸引客户主动联系你。

其次是免费思维,利用免费产品和服务引流,用后端的服务赚钱。

最后是会员权益和极致服务,当你把服务做到极致,让客户有家的感觉,锁定了人心,同时在客户离开酒店赶飞机的时候,你还准备了爱心便当,客户必定感动,无法拒绝你的会员权益,同时锁定了客户的下次消费。



Tags:酒店淡季如何吸引顾客   酒店吸引客人的新点子   十条提高酒店入住率   提高酒店收益的点子   酒店前台哪些创新服务   酒店创新服务的好点子  

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